Job Description

About BrandIdea Analytics

At

BrandIdea Analytics

, we are redefining the way businesses understand markets by

delivering granular insights

from the building level upwards. Our analytics platform and frameworks empower some of India's leading brands to make sharper, faster, and more effective decisions. You will also be working for another Group company of ours whose clients are presently largely in the Building Materials industry.

Job Title: Senior Executive - Digital Marketing

Location:

Chennai

Department:

Marketing

Reports to:

CEO

Role Overview:

This role is ideal for someone who combines

analytical rigour

with

creative communication

, and can use digital channels not just to advertise -- but to

tell data-driven stories

that showcase BrandIdea's capabilities in granular market analytics.

Also target Influencers like Architects, Interior Decorators & Contractors to recommend our Clients' brands.

Key Responsibilities:

1. Data-led Digital Campaigns

Plan, execute, and optimize digital marketing campaigns across

Google, LinkedIn, Meta, and YouTube

, with clear performance metrics. Continuously track and refine campaign effectiveness using data dashboards.

2. Content & Communication Amplification

Collaborate with the Content and Strategy teams to promote our Clients' thought leadership, case studies, and analytics stories across digital platforms. Create and manage content calendars for

LinkedIn, YouTube, and the BrandIdea blog

, ensuring every post reflects insight-led impact.

3. SEO & Visibility Enhancement

Drive visibility through SEO -- ensuring our Clients' rank strongly on chosen keywords. Use advanced tools (e.g., SEMrush, Ahrefs) to identify keyword gaps and competitor opportunities.

4. Web Presence & Lead Generation

Manage website updates, landing page optimizations, and lead forms for campaign conversions. Use

GA4, Tag Manager, and Looker Studio dashboards

to analyze traffic, engagement, and conversions.

5. CRM & Email Outreach

Manage targeted email campaigns for prospective clients, partners, and thought leadership circulation. Leverage CRM and automation tools (e.g., HubSpot / Zoho) to track engagement and nurture relationships.

6. Collaboration & Reporting

Work closely with the

Strategy, Tech, and Content

founders to align digital efforts with business goals. Present performance dashboards and actionable insights that inform future marketing strategy.

Desired Skills & Experience:

3-6 years

of experience in digital marketing, both in B2B and B2C space. Proven ability to

translate analytics into compelling marketing narratives.

Hands-on expertise with

Google Ads, LinkedIn Campaign Manager, Meta Ads, GA4, Search Console, and SEO tools

(Ahrefs / SEMrush). Experience in

B2B lead generation

, marketing funnels, and content-driven engagement. Comfortable working in

a fast-evolving, insights-led environment.

Education:

Graduate / Postgraduate in

Marketing, Communications, or Data Analytics.

Certifications in

Google Ads, Digital Analytics, or Marketing Automation

preferred.

Key Attributes:

Analytical thinker with creative storytelling ability Passion for data and digital impact Self-driven, detail-oriented, and collaborative Ability to connect business goals to measurable digital outcomes
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹70,000.00 per month

Benefits:

Cell phone reimbursement Paid sick time Provident Fund
Work Location: In person