to promote gypsum products across online platforms.
Manage and grow the company's presence on
social media channels
(Facebook, Instagram, LinkedIn, YouTube, etc.).
Plan, create, and post
content (graphics, reels, blogs, case studies, product videos)
tailored to the construction/building materials industry.
Run
paid campaigns (Google Ads, Meta Ads, LinkedIn Ads)
for brand awareness and lead generation.
Optimize
SEO & SEM
to increase website visibility and traffic.
Monitor, analyze, and report campaign performance using tools like
Google Analytics, Meta Business Suite, etc.
Coordinate with the design team for creatives and with the sales team for lead nurturing.
Research
market trends, competitors, and customer insights
to build effective campaigns.
Manage email marketing campaigns, newsletters, and WhatsApp business promotions.
Maintain consistency in branding and messaging across all digital touchpoints.
Required Skills & Qualifications
Bachelor's degree in
Marketing, Digital Media, or related field
.
2-4 years of experience in
digital/social media marketing
(preferably in construction, building materials, or manufacturing industry).
Strong knowledge of
SEO, SEM, Google Ads, Meta Ads, LinkedIn Marketing
.
Proficiency in tools like
Canva, Photoshop, or other graphic editing platforms
.
Good understanding of
content marketing and brand positioning
.
Excellent communication skills (English & Hindi/Tamil preferred).
Ability to work independently and deliver results in a fast-paced environment.
Perks & Benefits
Competitive salary (as per industry standards).
Opportunity to work in a
growing manufacturing brand
with nationwide presence.
Exposure to both
B2B and B2C marketing strategies
.
Professional growth with training and career development opportunities.
Job Type: Full-time
Pay: ₹480,000.00 per year
Application Question(s):
How many years of Proven experience in Digital marketing ?
what is your notice period? (in days)
what is your current annual salary / ctc?
what is your expected annual salary / ctc?
are you most comfortable with location Anna Nagar Chennai ?
Work Location: In person
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