Develop and execute a comprehensive social media strategy aligned with the brand's goals, tone, and positioning.
Identify target audience personas and tailor platform-specific content strategies.
Design influencer marketing plans to drive brand awareness, engagement, and conversions.
Establish partnerships with influencers who align with the brand's values and target demographics.
Collaborate with content teams to ensure consistent and high-quality social media posts, stories, and campaigns.
Oversee creative execution, ensuring posts are on-brand and visually appealing.
Plan, execute, and monitor social media campaigns, including organic and paid content.
Manage influencer collaborations, including briefing, deliverables, and timely posting.
Respond promptly and professionally to user comments, queries, and concerns on all platforms.
Foster community engagement and build strong relationships with followers.
Build and maintain strong relationships with influencers, ensuring long-term collaboration.
Negotiate contracts, budgets, and deliverables for influencer campaigns.
Monitor key social media metrics (engagement rate, follower growth, reach, impressions, etc.) and influencer campaign ROI.
Use analytics tools to create detailed performance reports.
Keep abreast of industry trends and competitor strategies to refine approaches.
Identify emerging platforms or content trends for early adoption.
Gather audience and influencer feedback to inform future strategies.
Use insights from analytics to optimize ongoing campaigns.
Job Type: Full-time
Pay: From ?30,000.00 per month
Work Location: In person
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