Job Description

Job brief We are looking for an experienced Sr. Digital Marketing Executive (Male / Female). You will be accountable for managing all paid search campaigns on various search and display marketing engines on social websites and links. In this role, you will effectively manage the paid search budget and work closely with various stakeholders in order to maximise conversion, drive good traffic to our website and assist in the acquisition of B2B clients to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign. Responsibilities

• Scale and optimize SEM as part of a multi-channel, cross-segmented digital marketing engine against performance targets

• Actively manage the planning and execution of paid search campaigns, including creation, tracking, analysis, optimization, bidding, budget pacing and forecasting and development of insights.

• Holistic SEM management including keyword building, ad copy writing, search media plans and optimizing programs towards key business goals and reporting.

• Assist with analyzing & reporting performance data to proactively aid ongoing strategy

• Research and analyze competitor advertising strategies.

• Execute tests, collect, and analyze data, identify trends and insights to achieve maximum ROI and performance targets.

• Coordinate with relevant stakeholders to optimize campaign strategies related to targeted topics and improve conversion rates through paid customer acquisition at all stages of the marketing funnel.

• Respond quickly to changes in online marketing and adapt to capitalize on new opportunities.

• Prepare online newsletters and promotional emails and organize their distribution through various channels.

• Provide creative ideas for content marketing and update website.

• Collaborate with designers to improve user experience.

• Measure performance of digital marketing efforts using a variety of Web analytics tools.

• Acquire insight in online marketing trends and keep strategies up-to-date.

• Maintain partnerships with media agencies and vendors.

Requirements and skills

• 3-5 years of Search Engine Marketing (SEM) experience across affiliate, display and paid socials, preferably on the agency side

• Proven experience as Digital Marketing Executive or similar role

• Excellent understanding of digital marketing concepts and best practices

• Experience with B2C social media, email campaigns and SEO/SEM

• Perfect knowledge of web analytics tools

• Skills and experience in creative content writing

• Analytical mind-set and critical thinking

• Excellent communication and interpersonal skills

• Any Graduate Degree or relevant field

Job Types: Full-time, Regular / Permanent Salary: 922,000.00 - 925,000.00 per month Benefits:

• Paid sick time

Schedule:

• Day shift

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 3 years (Preferred)