Job Description

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Key Responsibilities

Develop, execute, and monitor digital marketing campaigns across various platforms (social media, email, search engines, display ads).


Analyze and measure the performance of campaigns, and provide detailed reports.


Research and implement the latest digital marketing trends, tools, and techniques.


Create, curate, and publish engaging content for the website and social media channels.


Manage and maintain social media accounts, respond to comments, messages, and reviews.


Work closely with the web development team to ensure SEO-friendly website updates.


Collaborate with sales and product teams to create promotional materials and campaigns.


Build and maintain relationships with influencers, industry leaders, and bloggers.


Analyze website traffic and engagement metrics to identify improvement areas.


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Required Skill Set

Bachelor's degree in Marketing, Business Administration, or related field.


Proven experience in developing and executing successful digital marketing campaigns.


In-depth knowledge of SEO, SMO, PPC, social media, email marketing, and other digital channels.


Strong knowledge of Canva and content creation tools.


Excellent communication skills for engaging content and effective collaboration.


Strong analytical and problem-solving skills.


Ability to manage multiple projects, meet deadlines, and work under pressure.

Department

: Marketing

Experience

: 2-4 years

Education Qualification

: Graduate/Post Graduate in Marketing Sr. Digital Marketing Executive