Job Description

Experience Range:

3 years

Job Location:

Pune (On-Site), India

Employment:

Full-Time

Campaign Management

Plan, execute, and optimize digital campaigns across channels (Google Ads, LinkedIn, Meta, email, and more) to achieve lead-generation goals. Monitor ROI and ensure campaigns are aligned with business objectives. Achieve a minimum ROI of 150% on digital campaigns.

Content & SEO

Collaborate with the content team to produce high-quality, engaging content (blogs, case studies, social media posts, thought-leadership content). Optimize website pages and landing pages for SEO to improve search rankings and inbound traffic. Increase organic traffic by 20% within the first 6 months.

Performance Tracking & Analytics

Manage and track campaign performance using tools like Google Analytics, Search Console, and LinkedIn Insights. Prepare weekly/monthly reports on KPIs such as: Lead generation: 50 new leads per quarter. Click-Through Rate (CTR): percentage of people who click on our ads after seeing them (target: 9%). Conversions: 30% conversion rate on lead generation campaigns. Engagement: 500 social media engagements (likes, comments, shares) per month.

Social Media & Branding

Drive engagement and visibility on LinkedIn, Twitter (X), and industry forums. Support brand campaigns, product launches, and corporate communications. Increase social media followers by 30% within the first 3 months.

Marketing Automation

Assist in setting up and managing marketing automation workflows (email campaigns, drip campaigns). Nurture leads through the funnel with relevant messaging. + Achieve an email open rate of 25% and a click-through rate of 6% on automated campaigns.

Job Requirements

3+ years of experience in digital marketing, with a focus on campaign management, SEO, SEM, and social media marketing. Strong knowledge of SEO, SEM, paid ads, and social media marketing. Proficiency with tools like Google Ads, Analytics, LinkedIn Campaign Manager, and marketing automation platforms. Excellent written and verbal communication skills. Analytical mindset with the ability to track and measure campaign performance.

Preferred Qualifications

Certification in Google Ads, Analytics, or HubSpot. Experience with testing and optimizing digital campaigns (e.g., trying different ad versions to see what works best). Knowledge of data visualization tools like Tableau or Power BI.

How to Apply:

Interested Applicants can directly email their resume to

hr@indicussoftware.com

or click on

apply now

.