Job Description

As a Digital Marketing Executive specializing in eCommerce, you will be the driving force behind our digital advertising campaigns. Your role is crucial in managing and optimizing campaigns across various digital platforms to maximize ROI, enhance conversion rates and drive high-quality traffic. Your expertise in performance marketing, specifically tailored to the eCommerce sector, will be instrumental in ensuring our brand\'s online success. **Responsibilities:** 1. **Strategic Campaign Management:** Develop, execute, and fine-tune digital advertising campaigns across diverse channels, including Google Ads, Bing Ads, Facebook, Instagram, Twitter, LinkedIn, Programmatic, and other ad networks. 2. **Audience Targeting:** Conduct comprehensive keyword research and audience segmentation to craft campaigns that attract high-quality traffic and boost conversion rates. 3. **Performance Analysis:** Continuously monitor, analyze, and adjust bid strategies, ad creatives, and targeting to optimize campaign performance. Provide recommendations for improvements based on data-driven insights. 4. **A/B Testing:** Plan and execute A/B tests to identify best practices that enhance campaign effectiveness. 5. **Collaborative Creativity:** Collaborate with the creative team to develop compelling ad creatives and landing pages that align with campaign goals. 6. **Data Analytics:** Utilize analytics tools such as Google Analytics or equivalent platforms to track and report on key performance metrics and KPIs. 7. **Reporting:** Generate regular reports and in-depth analyses of campaign performance. Provide actionable recommendations for improvements. 8. **Market Awareness:** Stay current with industry trends and emerging advertising platforms and technologies to drive innovation in digital advertising strategies. 9. **Team Communication:** Clearly communicate strategies and results to relevant team members to ensure a coordinated effort towards achieving common goals. **Qualifications:** - **Experience:** Possess a minimum of 2-3 years of relevant performance marketing experience specifically in eCommerce. - **Organizational Skills:** Exhibit strong organizational and multitasking capabilities to manage various aspects of campaigns effectively. - **Communication Skills:** Communicate fluently both in verbal and written form, facilitating collaboration and effective reporting. - **Analytics Proficiency:** Be well-versed in using analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to draw actionable insights. - **Optimization Expertise:** Demonstrate a deep understanding of A/B testing and optimization strategies to enhance campaign performance. - **KPI Acumen:** Showcase an ability to comprehend and work with engagement metrics and key performance indicators (KPIs) to measure campaign success. By refining the job description, you provide a more comprehensive and appealing overview of the Senior Performance Marketing Executive role, making it more enticing for potential candidates with the required skills and experience in eCommerce and digital marketing campaigns. Job Types: Full-time, Permanent Salary: \xe2\x82\xb922,000.00 - \xe2\x82\xb925,000.00 per month Benefits:

• Work from home

Schedule:

• Day shift

Supplemental pay types:

• Performance bonus

Experience:

• digital marketing: 2 years (Required)

Work Location: Remote