Job Description

ob Description - Digital Marketing Executive

About Rajni Intimates

Rajni Intimates is a 37-year-old legacy lingerie brand trusted by millions across South India. As we

step into a new era of modern D2C growth, we are building a strong brand and digital marketing

engine. We are looking for a Brand & Marketing Executive who can bridge branding with

marketing execution and also manage the Founder's Page strategy.

Job Title: Brand & Marketing Executive

Location: Mysore Road, Bangalore (Rajni Intimates Corporate Office)

Type: Full-time | Monday to Saturday, 10:00 AM - 6:30 PM

Compensation: 25,000 (in-hand, depending on experience)

Key Responsibilities

Plan and manage influencer gifting & outreach campaigns.
Coordinate brand launch campaigns, activations, and promotions (digital + offline).
Write copy for product pages, emails, social posts, and ads.
Develop storytelling & positioning strategies for Rajni and the Founder's Page.
Daily posting & scheduling with support from content/design.
Manage community engagement (comments, DMs, queries).
Track analytics and prepare weekly performance reports.
Assist in messaging/positioning for in-store branding, exhibitions, and retailer communication.
Track competitors and trends in lingerie/fashion/D2C.
Suggest campaign ideas and improvements.
Candidate Requirements

2-4 years of experience in branding, marketing, or influencer management
(fashion/apparel/lingerie preferred).

Strong copywriting and storytelling skills.
Hands-on execution ability (posting, scheduling, reporting).
Languages: English + Hindi (mandatory); Kannada preferred.
Based in Bangalore, preferably within 5-7 km of Mysore Road.
Growth Path

Opportunity to grow into Assistant Brand Manager within 12-18 months based on performance.
Direct exposure to founders and hands-on experience building a D2C brand.
How to Apply

Interested candidates can send resumes to modernproductsoperations@gmail.com with subject: Application - Brand &

Marketing Executive

Job Type: Permanent

Pay: From ?25,000.00 per month

Application Question(s):

only girls can apply , are you ?
Experience:

Apparel: 1 year (Preferred)
Language:

Kannada (Preferred) Hindi (Preferred)
Location:

Vijayanagar, Bengaluru, Karnataka (Required)
Work Location: In person