Job Description

Job Summary:

We are looking for a skilled

Digital Marketing Manager

to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The candidate should have a strong grasp of current marketing tools, strategies, and the ability to lead integrated digital campaigns from concept to execution.

Key Roles and Responsibilities:Strategy & Campaign Planning:

Develop digital marketing strategies aligned with business goals. Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising.

Performance Marketing:

Manage and optimize PPC campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, etc.). Track conversion rates and improve the user journey to increase ROI.

Content & Social Media Management:

Oversee the content calendar and coordinate with the content/design team. Grow brand presence on platforms like Facebook, Instagram, LinkedIn, YouTube, and Twitter. Analyze engagement data and implement content strategies accordingly.

SEO & Website Management:

Improve website traffic through on-page and off-page SEO techniques. Collaborate with developers to optimize website UI/UX and mobile responsiveness.

Email Marketing & Automation:

Create and manage lead nurturing campaigns using tools like Mailchimp, HubSpot, or similar. Segment mailing lists and personalize email campaigns for better engagement.

Analytics & Reporting:

Monitor website, campaign, and traffic metrics using Google Analytics, Search Console, etc. Prepare detailed reports on campaign performance and present insights to management.

Team & Vendor Coordination:

Manage a small team of digital executives or freelancers. Coordinate with external vendors or agencies when required.

Key Skills Required:

In-depth knowledge of Google Ads, SEO, social media platforms, and analytics tools Strong creative and analytical thinking Excellent communication and leadership skills Hands-on experience with CRM and marketing automation tools Familiarity with WordPress, Canva, Adobe Suite (preferred)

Educational Qualifications:

Bachelor's/Master's degree in Marketing, Communications, or a related field Google Ads and Analytics Certifications (preferred)
Job Type: Full-time

Pay: ₹35,000.00 - ₹45,000.00 per month

Benefits:

Paid sick time Provident Fund
Ability to commute/relocate:

HSR Layout, Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Experience:

Real estate digital marketing: 5 years (Required)
Work Location: In person