Job Description

ID: 894 | 4-6 yrs | India | careers

Job Title

: Sr. Digital Marketing Executive

Job Location

: Baner, Pune (WFO)

Experience

: 4+ Years

Shift

: Monday to Friday (11:00 AM to 8:00 PM IST)

:


Futurism Technologies is looking for an Sr. Digital Marketing Executive for Baner, Pune location

Roles & Responsibilities

:


Strategize, plan, and execute SEO for B2B Industry (Specially IT Services), social media, inbound lead generation marketing campaigns
Conduct thorough keyword research to identify high-impact keywords and phrases relevant to our industry and target audience.
Implement on-page and off-page SEO techniques to improve website visibility and rankings in search engine results pages (SERPs).
Define content development, syndication, distribution, and link-building strategies
Draft detailed SEO site audits and reports through a technical, content and off-site lens to ensure that they consistently adhere to SEO best practices
Analyze and translate data from web analytics into actionable plans
Build and optimize powerful B2B campaigns in Google and Bing to build brand and generate inbound leads
Daily and weekly reporting and communication regarding campaign development, timelines, analysis, and results.
Monitor SEO performance by utilizing SEO tools such as SEMRush, Search Console, Google Analytics and Google Data Studio.
Develop annual, quarterly and project-level SEO strategies designed to maximize performance across Technical, Content and Off-site SEO to achieve business goals
Advise on content types, topics, and keywords to explore to maximize website's search rankings
Constantly monitor and communicate changes in industry trends and search engine algorithms
Estimate, strategize and support the sell-in of new SEO initiatives, in conjunction with sales and account team members
Collaborates with tactic owners to recommend opportunities that increase lead generation for targeted audiences
Plan and create weekly social media calendar

Must have skills

:


Knowledge of HTML, CSS, and website CMS (WordPress, .Net)
Strong analytical skills and the ability to translate data into actionable insights.
Knowledge of Email Marketing tool
Excellent knowledge of MS Office (MS Word, Excel, PowerPoint)
Create Audience in GA-4
Knowledge of B2B Marketing and Inbound lead generation tactics
Familiarity with B2B marketing and sales processes is a plus
Specific IT Related Services (Cybersecurity, AI, Cloud, Data Engineering, IoT
Proficiency in SEO tools (SEMRush, Screaming Frog)
Familiarity with tools like GA-4, Google Search Console, Bing Web Master, Microsoft Clarity

?Nice to Have skills

Image design in Canva
Google Data Studio