Job Description

We are looking for a passionate and results-driven

Digital Marketing Executive

to enhance our brand visibility and drive online sales. The ideal candidate will plan, execute, and manage all digital marketing activities -- from social media and SEO to paid ads and influencer campaigns -- to grow our digital presence and customer base.

Key Responsibilities:

Develop and implement digital marketing campaigns across

Facebook, Instagram, Google Ads, YouTube, and other digital platforms

. Plan and execute

social media content calendars

to promote products, offers, and brand awareness. Manage and optimize

paid marketing campaigns (PPC, Meta Ads, Google Ads)

to increase ROI and conversions. Handle

SEO and website performance

to drive organic traffic. Coordinate with the design and content teams for product creatives, videos, and ad copies. Plan and execute

email and WhatsApp marketing campaigns

. Analyze campaign performance, prepare reports, and suggest improvement strategies. Collaborate with influencers, bloggers, and parenting communities for brand promotions. Stay up-to-date with the latest trends in

digital marketing, e-commerce, and baby-care industry

.

Required Skills & Qualifications:

Bachelor's degree in Marketing, Business, or a related field. 1-3 years of experience in

digital marketing

, preferably in

retail or e-commerce

. Hands-on experience with

Meta Ads Manager, Google Ads, Google Analytics

, and

SEO tools

. Strong understanding of

social media management

and

content marketing

. Creative mindset with good communication and analytical skills. Knowledge of design tools (Canva, Photoshop) will be an added advantage.
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Health insurance Provident Fund
Work Location: In person