Job Description

*Role Purpose

To establish and enhance the digital presence of the company by developing and executing branding, SEO, content, and digital outreach strategies. This role is essential to amplify the company's positioning as a global innovator in sustainable carbon solutions.

*Key Responsibilities

Website Management:

Develop and manage the company website, ensuring updated content, user experience (UX), and SEO optimization.

Branding & Content Creation:

Create digital content including blogs, banners, case studies, info graphics, and product presentations aligned with the sustainability and innovation narrative.

Search Engine Optimization (SEO):

Perform keyword research, on-page/off-page optimization, and technical SEO audits to improve search visibility.

LinkedIn & Social Media:

Manage the company's presence on LinkedIn and other relevant platforms; grow engagement with thought leadership, product updates, and industry news.

Campaign Execution:

Plan and run digital campaigns (email marketing, Google Ads, LinkedIn Ads) targeting B2B buyers in tyre, rubber, and sustainability sectors.

Analytics & Reporting:

Track website and campaign performance using Google Analytics, SEMrush, or similar tools. Prepare monthly digital dashboards for leadership review.

Lead Generation Support:

Collaborate with Sales to drive qualified leads from digital channels into CRM.

Event Promotion:

Support online visibility for trade shows, product launches, and customer events.

*Qualifications Education:

Bachelor's degree in Marketing, Communications, or Digital Media Certification in Digital Marketing (Google, HubSpot, SEMrush, or similar preferred)

*Experience:

3-5 years in B2B digital marketing, preferably in manufacturing, clean-tech, chemical, or industrial sectors Hands-on experience with SEO tools, CMS (e.g., WordPress), and social media analytics

*Key Competencies & Skills

Strong content writing and visual communication ability Knowledge of B2B buyer behavior and digital funnels Familiarity with paid media, remarketing, and lead gen campaigns Proficiency in Google Analytics, Search Console, Canva, SEMrush/Ubersuggest Basic understanding of carbon black, sustainability, or clean-tech is a plus Self-driven with a creative and data-driven mindset

*Why Join Us?

Shape the voice of India's leading sustainable carbon brand. If you love digital innovation, green storytelling, and driving real business impact, this is your stage to shine

Job Types: Full-time, Permanent

Pay: Up to ?45,000.00 per month

Benefits:

Health insurance Leave encashment Life insurance Paid sick time Provident Fund
Application Question(s):

What is your current salary in CTC? What is your expected salary in CTC? How many days of notice period do you have?
Experience:

Digital marketing: 3 years (Preferred)
Willingness to travel:

25% (Preferred)
Work Location: In person