Job Description

We are looking for a proactive and result-oriented Digital Marketing Executive with hands-on experience in executing and managing digital marketing campaigns for IT products, SaaS solutions, ERP systems, and digital marketing services. The ideal candidate will be responsible for lead generation, LinkedIn B2B marketing, social media marketing, Meta & Google Ads management, and supporting business growth through data-driven digital strategies.

Key Responsibilities

1. Lead Generation & Digital Campaign Execution

Generate qualified leads through organic and paid digital marketing channels. Support lead generation through email marketing, landing pages, and social media
campaigns.

Assist in building and maintaining a strong digital lead pipeline.
2. LinkedIn B2B Marketing & Social Media Lead Generation

Execute LinkedIn B2B marketing strategies for inbound and outbound lead generation. Use LinkedIn Sales Navigator for prospect research, audience targeting, and lead nurturing. Generate organic leads via LinkedIn, Instagram, and Facebook. Engage with audiences through posts, comments, messages, and community participation. Coordinate with internal teams to align social content with lead-generation objectives.
3. Meta & Google Ads Management

Plan, create, and manage campaigns on Meta Ads Manager (Facebook & Instagram). Execute and optimize Google Ads campaigns (Search, Display, and basic Performance
campaigns).

Monitor campaign performance, CTR, CPC, conversions, and ROAS. Perform A/B testing on creatives, audiences, and ad copies to improve results. Prepare basic performance reports and share insights with the team.
4. Client Coordination & Campaign Support

Support client communication related to digital campaigns and performance updates. Understand client objectives and assist in proposing suitable digital marketing solutions. Coordinate with design, content, and performance teams for smooth campaign execution.
5. CRM, Reporting & Follow-ups

Maintain lead and campaign data in CRM or internal tracking tools. Ensure timely follow-ups on inbound leads generated through digital channels. Track campaign performance and maintain documentation for analysis.
6. Market Research & Digital Strategy Support

Stay updated with the latest digital marketing trends, tools, and platform updates. Research competitors, keywords, and audience behavior to improve campaign strategies. Share insights and recommendations to enhance marketing performance.

Required Skills & Qualifications

Minimum 2+ year of experience in Digital Marketing or Lead Generation roles. Hands-on experience with Meta Ads Manager and Google Ads. Working knowledge of LinkedIn B2B marketing and Sales Navigator. Strong understanding of social media platforms for organic lead generation. Basic to intermediate knowledge of SEO, SMM, and Performance Marketing. Ability to analyze campaign data and optimize performance. Good communication and coordination skills. Self-motivated, target-oriented, and eager to learn. Proficiency in MS Office, CRM tools, and marketing dashboards.

What We Offer

Opportunity to work with fast-growing brands and diverse industries. Exposure to IT, SaaS, ERP, and performance marketing campaigns. Learning-focused and growth-oriented work environment. Career growth opportunities based on performance and skill development.
Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person