Job Description

We are looking for a

Senior Digital Marketing Executive

with experience in the

civil engineering, construction, or infrastructure industry

to lead and execute our digital marketing initiatives. The ideal candidate will be responsible for enhancing online visibility, generating qualified leads, and strengthening the company's digital presence through targeted campaigns and data-driven strategies.

Key Responsibilities:

1. Digital Strategy & Campaign Management

Develop and implement digital marketing strategies tailored to the civil/construction industry. Plan, execute, and optimize paid campaigns (Google Ads, LinkedIn Ads, Facebook, etc.). Create lead generation funnels and monitor ROI across all digital platforms.

2. Content & SEO Management

Oversee content creation for websites, blogs, case studies, and social media channels. Manage SEO (on-page & off-page) to drive organic traffic and keyword rankings relevant to civil engineering services. Collaborate with the design and technical teams to ensure high-quality visual and written content.

3. Social Media & Branding

Manage and grow the company's social media presence (LinkedIn, Instagram, YouTube, etc.). Develop creative campaigns highlighting ongoing projects, innovations, and achievements. Maintain brand consistency across all digital touchpoints.

4. Website & Analytics

Manage website updates, landing pages, and user experience improvements. Monitor digital performance using Google Analytics, Search Console, and CRM tools. Prepare periodic reports on campaign performance and recommend improvement strategies.

5. Marketing Automation & CRM

Utilize tools like HubSpot, Zoho, or Mailchimp for email marketing and nurturing campaigns. Segment and manage lead databases, ensuring effective follow-ups and conversions.

Qualifications & Experience:

Bachelor's degree in

Marketing, Civil Engineering, or related field

(MBA preferred).

5-8 years

of experience in digital marketing, with at least

2-3 years

in the

civil / construction / infrastructure

domain. Strong understanding of B2B marketing, project-based promotions, and technical audience engagement. Proficient in SEO, SEM, Google Ads, Analytics, and CRM tools. Excellent communication, analytical, and project management skills.

Key Skills:

SEO & SEM Expertise Google Ads / Meta Ads Management B2B Lead Generation Content Strategy & Copywriting Social Media Management Marketing Automation Analytical & Reporting Skills

Preferred Industry Experience:

Construction, Real Estate, Infrastructure, EPC, or Civil Engineering Consultancy Firms.
Job Types: Full-time, Permanent

Pay: ₹40,000.00 - ₹50,000.00 per month

Benefits:

Provident Fund
Work Location: In person