Job Description

Key Responsibilities:
360xc2xb0 Marketing & Brand Growth Strategic Marketing Leadership
-Develop and execute comprehensive 360-degree marketing strategies to enhance brand visibility and drive business growth.
-Align all marketing initiatives with overall business goals and ensure consistent brand positioning.
Digital Marketing Management
-Oversee and optimize all digital marketing activities including SEO, email marketing, content marketing, influencer marketing, social media, and paid media campaigns.
-Lead a data-driven approach to monitor KPIs, generate insights, and adjust strategies for improved performance.
Email & Lead Nurturing Campaigns
Plan and implement effective email marketing strategies to engage leads and nurture customer relationships through automation and personalization.
Content & Influencer Marketing
-Manage and scale content initiatives across blogs, case studies, newsletters, and landing pages.
-Lead influencer outreach and collaboration efforts to enhance brand credibility and expand reach.
Video Production, Podcasting & Webinars
-Oversee the creation of engaging multimedia content, including video shoots, editing, podcast production, and webinar execution.
-Ensure content is tailored for each platform and aligns with the brand narrative.
Reputation Management & PR
-Manage the online reputation of the founder and the company across digital platforms (Google, LinkedIn, review sites, etc.).
-Plan and execute PR campaigns to secure media coverage, interviews, and feature stories to boost brand authority.
Expo & International Trade Show Marketing
-Plan, coordinate, and manage participation in international exhibitions, expos, and trade shows.
-Ensure end-to-end execution including booth design, branding consistency, promotional materials, and lead generation activities.
-Must have prior experience in managing expos and exhibitions, understanding logistics, branding, vendor coordination, and lead follow-ups.
Brand Management
-Develop and maintain a strong brand strategy focusing on visibility, recognition, and differentiation.
-Ensure consistent brand messaging and visual identity across all channels and touchpoints.
Cross-Channel Marketing Execution
-Collaborate with cross-functional teams to ensure seamless integration of marketing activities across platforms.
-Manage timelines, budgets, and resources efficiently to deliver campaigns on time and within scope.
Performance Analysis & Optimization
-Track, analyze, and report on all marketing activities.
-Continuously refine strategies based on analytics and performance data to drive ROI.