The CSP HUL Executive is entrusted with taking charge of the entire shopper journey for their respective channel type/Customers, requiring an in-depth understanding of this journey and the ability to provide insights into categories. The role also involves highlighting the nuances and distinctions between different channels.
The person should have an understanding of Organized Trade (MT/Ecom) and should have the capacity to do the long-term thinking for the accounts.
Personality Fit
Voracious Learner: Eager to learn and develop consciously, beyond immediate job responsibilities
Consistent Thinker: Ability to go beyond the brief and think deeply and independently on growing the category - we just don't want an executor!
Proactive Ownership: Takes ownership and closes the loop on endeavours without being prodded - actions make the person!
Main Accountabilities:
Collaborate closely with the CSP BU team, Key Account Managers (KAMs), Key Account Executives for each account and customers to execute customer-specific category plans based on insights. Bring expertise in shoppers and channels to enhance category strategies.
Take ownership of achieving channel-related targets, including growth and assortment targets
Responsible for owning the store thumbprint across channels and customers, ensuring a consistent and effective presence.
Design and activate customer events, such as Share of Folders and Placement in Customer Media. Ensure discoverability across customer sites and digitized MT.
Take charge of fixed TTS budgets, including overseeing field sales outer core reps, distributor margin, and Channel TOTs.
Develop playbooks for product launches, ensuring meticulous planning and execution.
Ensure operational efficiency of Category inputs to accounts
Identify and communicate opportunities in the customer to the CSP BU & KAM team
Ensure consistent product availability and visibility across channels.
Key Relationships:
CSP BU teams: CSP BU head & CSP managers
Organized Trade Account teams - KAMs, NAMs for OT, and OT Heads (MT Retail, eCommerce, C&C, eB2B), KAEs
Commercial- Category finance team
SC & DP category team
External Customers & Vendors
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