- Core Writing Skills, Social Media Expertise, Content Strategy & Research, Technical & Editing Skills
About the Role:
We are looking for a
Sr. Content Writer
with a passion for storytelling, creativity, and strong social media understanding. The ideal candidate should have experience in creating high-quality, engaging, and SEO-friendly content across digital platforms.
Key Responsibilities:
Develop, write, and edit compelling content for websites, blogs, social media, emailers, and marketing campaigns.
Create engaging content tailored for social media platforms (Facebook, Instagram, LinkedIn, X, etc.) to drive engagement and brand visibility.
Conduct thorough research on industry-related topics and generate original ideas.
Ensure all content aligns with the brand voice, tone, and style guidelines.
Optimize content using SEO best practices to improve reach and visibility.
Collaborate with design, marketing, and social media teams to plan and execute content strategies.
Edit and proofread content to maintain high editorial standards.
Stay updated with the latest content trends, social media algorithms, and audience engagement techniques.
Required Skills & Competencies:
Core Writing Skills:
Strong command over English grammar and writing style
Creative and impactful storytelling abilities
Social Media Expertise:
Experience in crafting platform-specific posts and campaigns
Understanding of current social media trends and audience engagement strategies
Content Strategy & Research:
Ability to plan and execute content calendars
Strong research and analytical skills for developing fresh content ideas
Technical & Editing Skills:
Proficiency in MS Office, Google Workspace, Grammarly, and Canvas (basic)
Experience with CMS tools like WordPress
Excellent proofreading and editing skills
Soft Skills:
Strong communication and collaboration skills
Attention to detail and ability to meet deadlines
* Creative mindset with adaptability to brand tone
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