Job Description

India is among the top ten priority markets for General Mills, and hosts our Global Shared Services Centre. This is the Global Shared Services arm of General Mills Inc., which supports its operations worldwide. With over 1,300 employees in Mumbai, the center has capabilities in the areas of Supply Chain, Finance, HR, Digital and Technology, Sales Capabilities, Consumer Insights, ITQ (R&D & Quality), and Enterprise Business Services. Learning and capacity-building is a key ingredient of our success. Shift Timings - 11 am - 8 pm About General Mills We make food the world loves: 100 brands. In 100 countries. Across six continents. With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and H agen-Dazs, we\'ve been serving up food the world loves for 155 years (and counting). Each of our brands has a unique story to tell. How we make our food is as important as the food we make. Our values are baked into our legacy and continue to accelerate us into the future as an innovative force for good. General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi. That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good. The awards and recognition we\'ve received showcase our commitment to be a force for good: . World\'s Most Admired Companies, Fortune 2022 . America\'s Most Responsible Companies, Newsweek 2022 . 100 Best Corporate Citizens, 3BL 2021 . Best Places to Work for LGBTQ Equality, Human Rights Campaign 2022 . 100 Best Companies, Seramount 2021 . Diversity Best Practices Leading Inclusion Index, Seramount 2021 . Best Companies for Dads, Seramount 2021 . Best Companies for Multicultural Women, Seramount 2021 . Top 10 Companies for Executive Women, Seramount 2021 . Military Friendly Employer Bronze, VIQTORY 2021 . Best Place to Work, Canada, Greater Toronto, 2021 . Top 50 - India\'s Best Workplaces for Women, 2021 . Top Workplaces in Brazil, 2021 . Asia\'s Best Workplaces, 2021 Hungry for What\'s Next We exist to make food the world loves, and it shows. Our passion for people, doing good and creating delicious food has energized us for over 150 years. Breaking away from the pack is how we win, so we need your unique perspectives: your quirks, \'crazy\' ideas, rigor and insatiable curiosity to make it happen. We want people who constantly experiment, embracing the new and bold, who keep pushing to turn ideas into reality, no matter how big or small. We\'ve learned becoming the undisputed leader in food means continuously reshaping, reimagining and rebuilding- that only happens when you surround yourself with those who are hungry for what\'s next. For more details check out www.generalmills.com General Mills India Centre General Mills India Center (GIC) operates out of Mumbai and supports the global operations of General Mills. The center was established in 2005 and has grown in strength. Today, we are a vibrant and diverse team of over 1500 employees that come together to champion business services for the various global entities of General Mills in the areas of Business Operations, Analytics Consulting, Logistics, Finance, IT Development & Technology Consulting, Consumer & Market Intelligence, Sales Capabilities, Research & Development. Digital and Technology team Digital and Technology is the largest team in GIC, which focuses on understanding the latest and innovative trends in technology and leading the adoption of cutting-edge technologies at General Mills. The team closely collaborates with global business teams to understand business models and assess where technology can leveraged to bring efficiency and disruption. Be it AI/ML, Data Science, IoT, NLP, Cloud, Infrastructure, RPA and Automation, Digital Transformation, Cyber Security, Blockchain or Enterprise Architecture, GIC Digital and Technology has something for every technology enthusiast who wants to work here. Our MillsWorks initiative is where we bring agile@scale delivery model to life. Here, business and technology teams work cohesively in pods as ONE team, driven by a singular mission and focused on delivering value for the Company. Our employees, who work on large technology projects of strategic importance, are the Digital Transformation change agents. Our service partnerships and employee engagement are centered on advancing equity and strengthening communities. We believe in an inclusive culture and trust in the power of people who have a passion for learning and growing with technology. We believe in \'Work with Heart\'. Work with Heart is focused on results, not facetime. If you are passionate about the latest in technology and want to make an impact on the digital transformation journey of a Fortune 500 company, we\'re waiting for you. Job Overview We are seeking a highly motivated and experienced Pardot Consultant to join our team. The successful candidate will be responsible for designing, implementing, and managing marketing automation solutions using the Pardot platform. The Pardot Consultant will work closely with clients to understand their marketing automation needs and provide solutions that meet their specific requirements. The ideal candidate will have a strong technical background and excellent communication skills. Role Responsibilities . Design and implement marketing automation solutions using Pardot. . Create and manage email marketing campaigns, landing pages, and forms using Pardot. . Confi gure and customize the Pardot platform to meet client requirements. . Analyse campaign performance and provide recommendations for optimization. . Train clients/team members on how to use the Pardot platform. . Provide ongoing support and maintenance for Pardot implementations. . Collaborate with cross-functional teams to ensure successful project delivery. . Stay up to date with the latest Pardot features and functionality. Must - have technical skills and experience . Proficiency in Pardot functionality and administration, including building email templates, forms, landing pages, automation rules, segmentation, and reporting. . Knowledge of HTML and CSS for customizing Pardot assets . Experience with Salesforce CRM and understanding of how Pardot integrates with Salesforce. . Understanding of marketing automation best practices, lead scoring, lead grading and lead nurturing strategies . Familiarity with marketing analytics and tools, including Google Analytics and/or other web analytics platforms. . Knowledge of sales and marketing funnels and how to optimize them for maximum conversion. . Understanding of email deliverability best practices and how to troubleshoot deliverability issues. . Familiarity with email marketing best practices, including CAN-SPAM compliance, list management, and segmentation. . Knowledge of A/B testing methodologies and how to use them to improve campaign performance. . Familiarity with APIs and ability to work with APIs to integrate Pardot with other platforms or applications. . Expertise in troubleshooting complex technical issues related to Pardot, including email deliverability, synchronization, and integration issues. . Ability to create complex segmentation rules using Pardot\'s advanced filtering . Expertise in Pardot\'s advanced automation features, including Engagement Studio, Dynamic Content, and Custom Redirects Good to have skills . Experience with other marketing automation platforms, such as Marketo or HubSpot is a plus. . Experience with Interaction Studio or CDP or Datorama is a plus but not mandatory. . Pardot Specialist and Consultant certificate is a plus. Skill proficiency expectations Expert level Intermediate Level Basic Level . Pardot API . Engagement Studio . Lead scoring/grading . Pardot Integration with sales cloud . Form handlers . Email template creation . HTML & CSS . Pardot salesforce connector . Segmentation . Landing page creation

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