Job Description

Job Title: Sr. Campaign Manager/Launch Marketing Manager

============================================================

Location:

Gurgaon

Why Habuild? Who We Are.

============================

We are the biggest advocates of '

Ha

bit

Build

ing'.

Who Is Habuild?
-------------------


Habuild is

world's largest online yoga community

, built on a simple but powerful idea:"To do something ordinary every day is extraordinary."
We are not a fitness app, not just a yoga platform, and not another wellness startup. We are a movement, a community of habit builders helping people regain control over their health and mind through small, consistent actions.
With over

1.27 crore+ members across 169 countries,

Habuild helps everyday people, mostly mothers, fathers, and working professionals 40+ build lifelong habits.

Role Overview

-----------------


The Senior Campaign Launch Manager role leads the strategy, planning, and end-to-end execution of high-impact, digital-first marketing launches across the year. You will own the full tent-pole calendar--from seasonal health moments to condition-specific and regional campaigns--building clear playbooks, asset plans, channel mixes, and risk-mitigation frameworks that set each launch up for success.

Key Responsibilities

------------------------

Strategic Ownership & Planning

Own the annual search-increase calendar (e.g. World Yoga Day, Arthritis/Diabetes awareness weeks, 'Begin Again' moments, Knee/Back/Sleep focus weeks, Women's bone health, seasonal South/West India and NRI-specific campaigns) Build launch playbooks: run-of-show, asset plan, channel mix (YouTube/Facebook/WhatsApp), partners, Click-to-Website vs Click-to-WhatsApp strategy Pre-mortem risks, lock owners and SLAs, align budget and measurement upfront

End-to-End Project Management & Execution

Build & run the 'war room': day-wise milestones, daily trackers, dependency clearing, weekly reviews QC & ship creative kits with brand filter: trailers/teasers, thumbnail A/B tests, landing/RSVP flows, WhatsApp journeys (utility/marketing templates), PR/influencer coordination Build & maintain live dashboards, course-correct during campaigns, publish D+14 close-out deck

Measurable Business Impact & Repeatability

Measure & publish: Dashboards with key signals like sign-ups/RSVPs, session attendance %, free-to-paid lift, and macro campaign ROI (effort, dollar, and time) Build the Launch Toolkit--naming conventions, folder structure, QA checklist, RSVP flows, campaign scorecard

Requirements

----------------

Owned 10+ tent-pole launches end-to-end--ideation, plan building, calendar/war room/post-mortem with hard KPIs Digital-first DNA: Facebook community campaigns; WhatsApp literacy; digital marketing rollouts Measurement DNA: Campaign ROI, UTMs, CRM/WATI event tracking, RSVP-to-attendance reporting, D+14 documentation * Cross-functional leadership with calm, decisive escalation. High and proven ownership.