Sr Brand Mgr, Equity, Countlines & Gifting, India

Year    Mumbai, Maharashtra, India

Job Description

Are You Ready to Make It Happen at Mondel "z International? Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with

Are You Ready to Make It Happen at Mondel 'z International Join our Mission to Lead the Future of Snacking. Make It With Pride. Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities. How you will contribute Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360 degree campaigns. What you will bring A desire to drive your future and accelerate your career and the following experience and knowledge: Consumer behavior, preferably in the consumer goods sector in matrix environment Developing a seamless consumer experience Managing business objectives beyond brand and budget Analytics and creativity-a balance of commercial and strategic acumen Leading and influencing teams Communicating effectively, verbally and in writing, and executive presentation skills Markets with diverse economic environments a distinct advantage Purpose of Role Every brand wants to connect with the youth and sees them as their growth engine. Only one brand in India has been doing this since the 60s - 5 Star. While chocolates were traditionally meant for kids, 5 Star remained the cool brand that the youth hung out with even before chocolate consumption became mainstream. When everyone wanted to become part of pop culture with the advent of digital, 5 Star was the darling of memers everywhere through Pitaji ki patloon and Ramesh & Suresh. It has now started on a new journey asking the youth to take a temporary break and provides a delightful assist in this journey of doing nothing. 5 Star also has a young rebellious cousin, Fuse, who is untamed, impolite and quite a mouthful. Fuse doesn't care about social conventions, courtesy or even your feelings, boohoo. But it does satisfy your hunger in the most unconventional manner. The brand is hungry for growth and wants to be the only solution to hunger in the country by connecting with Gen Z everywhere in a language which resonates with them. Celebrations has become synonymous with gifting in India by spreading the spirit of generosity across occasions big and small. The brand has embarked on an ambitious growth journey to drive gifting through the year, establish relevance in other large festivals while continuing to drive its core festivals. The same ambition is reflected in its communication arc as well as it builds from CDM's purpose So, come along this journey if you think if you have the right marketing acumen, think strategically, have the right skills for digital, the talent to manage new age media and an eye for execution, but more importantly the hunger to do great work. Main Responsibilities Delivering key communications on 5 Star including sub brands, Fuse and Celebrations Leading the strategic agenda on the brands through brand Playbooks Drive best in class marketing activation campaigns Drive first in class digital initiatives on the countlines portfolio Qualifications - Internal Career Experiences Required & Role Implications The candidate will require strong knowledge of marketing strategy & execution, P&L drivers, consumer insights and media expertise. Education / Experience needed - 6+ years sales/ marketing experience - 2+ years marketing experience - Min. University degree Marketing/Business Preferable - Masters in Business Administration - Computer literacy (Word, Excel, PowerPoint and Microsoft Project)Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer Policy Business Unit Summary Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as chocolates, and powdered beverages, and biscuits, and and candies get safely into our customers hands-and mouths Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 - the fourth time we've received this award. Mondel 'z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. Job Type RegularBrand & Portfolio ManagementMarketing

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Job Detail

  • Job Id
    JD2947902
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year