Job Description

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Overview
General Purpose:
Brand lead for Hydration portfolio and whitespaces with responsibility for building and driving sustainable business models; and driving brand strategy & execution across communication, consumer engagement & activation.
Responsibilities
Main Responsibility Areas / Key Tasks:

• Develop long term & annual brand strategies for Hydration play in India
• Brand management and activation for Aquafina and Gatorade
• Explore and Identify whitespaces in relevant categories with category lead
• Develop and execute business models for new launches evaluating operating model and financial viability
• Develop the Innovation roadmap & anchor stage gate process on the brand
• Extensively work with different cross functional team to develop the launch plans and brand activations
• Influence bottler sales teams to adopt brand execution framework and priorities
• Lead responsibility for brand positioning, creative & media strategy, and execution in partnership with category lead

Qualifications
Qualification and Experiance:
Tier 1 MBA graduate with 6-8 years overall experience in sales/marketing of a FMCG segment.
(Preferably min 2-3 years of experience in brand marketing & innovation)
Brand marketing knowledge & activation experience
Has had exposure to creative & media agency interactions in their current roles
Differentiating Competencies:
Strong in deriving consumer insights and end-to-end execution of brand strategy
Strong influencing skills to drive brand agenda cross functionally & with agency/external ecosystem
Attention to detail & strong project management skills
Ability to thrive in a fast paced & dynamic environment
Strong collaboration skills to partner with brand leaders and commercial teams
Key Interfaces:
Internal to PEP
Marketing Leadership
All cross functional teams: (Trade
marketing, Finance, PR, Ops, SC,
Sales/Franchise, etc)
Regional / Global brand Teams
External to PEP
Agency Partners Media, Creative, PR
Celeb Management
Bottler Teams: Sales, Ops, SC etc