Job Description

What you will do:

? Campaign Strategy & Management: Plan, create, and execute effective SEM strategies across Google Ads, LinkedIn and other platforms.
? Optimization: Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
? Keyword Research: Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
? Performance Tracking: Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
? A/B Testing: Conduct A/B testing on ads, landing pages, and other elements to continually enhance campaign performance.
? Market Research: Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
? Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for:

? Experience:

1 to 3 years of experience in Google Ads campaign management.

? Educational Background: Btech/ BCA from Tier 1 institution
? Self-driven and a strong bias for action, fitment in startup culture.

? In-depth knowledge of the Paid Marketing ecosystem, attribution models, and segmentation/App campaigns

? Budget Management:

Proven track record of running campaigns with budgets of ?5 Lakh+ per month.

? Hands-on experience:

in Google Ads

, Google Analytics, Mixpanel & other tools like Looker Studio, AppsFlyer.
? Analytical Skills: Strong data-driven mindset with the ability to analyze large sets of data and derive actionable insights.
? Creativity: Ability to craft engaging ad copy and create testing strategies to improve results.
? Someone who can manage complexity and is good at problem solving with a first-principles approach

Job Type: Full-time

Pay: ₹900,000.00 - ₹1,200,000.00 per year

Work Location: In person