Job Description

Company Description

Ugam, a Merkle company, is a leading analytics and technology services company. Our customer-centric approach delivers impactful business results for large corporations by leveraging data, technology, and expertise. We consistently deliver superior, impactful results through the right blend of human intelligence and AI. With 3600+ people spread across locations worldwide, we successfully deploy our services to create success stories across industries like Retail & Consumer Brands, High Tech, BFSI, Distribution, and Market Research & Consulting. Over the past 21 years, Ugam has been recognized by several firms including Forrester and Gartner, named the No.1 data science company in India by Analytics Insight, and certified as a Great Place to Work. The name Ugam comes from the ancient Sanskrit language and means source or origin. Ugam seeks to be the source of solutions for the complex problems of retailers, brands and market research firms worldwide. The name signifies the company's position as a pioneer in the market for data and analytics, and the source of relevant actionable insights for clients.

• Engage directly with the client to understand marketing objectives
• Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc)
• Architect solutions & provide recommendations that drive results on client campaigns & objectives
• Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
• Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement
• Manage the day to day core insights/trends of our digital marketing programs to help guide optimization efforts
• Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines

• 2 - 5 years of industry experience required
• Bachelors or Masters degree in Mathematics, Statistics, Economics, Finance, or Engineering required
• Strong experience with SQL and Python required
• Demonstrated proficiency in multiple digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) required
• Media Platforms and 3rd Party Tools experience (Google Adwords, DoubleClick, MediaMath, Bing Ads, ExactTarget, Hitwise, BrightEdge, Facebook, etc.) useful
• Strong experience in Web Analytics tools (Omniture, WebTrends, Google Analytics, AdWords, AdCenter, DoubleClick, MediaMath, Exact Target, etc.) preferred
• Understanding of relational databases and familiarity with data processing
• Excellent written and oral presentation skills
• Strong problem solving and consulting skills