Job Description

Introduction
A career in IBM Consulting embraces long-term relationships and close collaboration with clients across the globe. In this role, you will work for IBM BPO, part of Consulting that, accelerates digital transformation using agile methodologies, process mining, and AI-powered workflows.
You'll work with visionaries across multiple industries to improve the hybrid cloud and AI journey for the most innovative and valuable companies in the world. Your ability to accelerate impact and make meaningful change for your clients is enabled by our strategic partner ecosystem and our robust technology platforms across the IBM portfolio, including IBM Software and Red Hat.
Curiosity and a constant quest for knowledge serve as the foundation to success in IBM Consulting. In your role, you'll be supported by mentors and coaches who will encourage you to challenge the norm, investigate ideas outside of your role, and come up with creative solutions resulting in groundbreaking impact for a wide network of clients. Our culture of evolution and empathy centers on long-term career growth and learning opportunities in an environment that embraces your unique skills and experience.
Your role and responsibilities
A Sprinklr Analyst is a professional responsible for managing and optimizing the use of Sprinklr, a social media management and customer experience platform. Their primary focus is on utilizing Sprinklr's tools and features to enhance a company's social media presence, engagement, and customer interactions. The role involves a combination of technical proficiency, strategic thinking, and strong communication skills.
Key Responsibilities:
Platform Management:
Administer and configure Sprinklr platform settings to align with the organization's social media goals.
Stay updated on the latest Sprinklr features and functionalities and recommend updates to enhance efficiency.
Data Analysis:
Analyze social media data using Sprinklr analytics tools to derive actionable insights.
Generate reports and dashboards to measure the performance of social media campaigns and activities.
Campaign Execution:
Plan, implement, and manage social media campaigns using Sprinklr tools.
Collaborate with marketing and content teams to ensure campaigns align with overall business objectives.
Set up and manage Google Marketing Platform and the different aspects of Google Ad campaigns, including Campaign Manager 360, Search Ads 360, Adwords, YouTube, DoubleClick, Floodlight, and Google Display Network among others.
Develop PPC strategies to enhance online visibility and brand awareness.
Lead and optimize display campaigns for multiple devices.
Continuously analyze and optimize ad campaigns for improved performance.
Required education
Bachelor's Degree
Preferred education
Master's Degree
Required technical and professional expertise

• Proven experience in social media management, with a focus on Sprinklr.

• Strong analytical skills and the ability to interpret social media data.

• Familiarity with social media trends, platforms, and best practices.

• Technical proficiency in using Sprinklr tools and features.

• Understanding of customer experience and engagement strategies

• At least 2 to 3 years of experience in Google Ads and search engine marketing.

• Knowledge of marketing analytics tools, such as Google Analytics and Adobe Analytics

• Knowledge of GTM (Google Tag Manager) and implementing Google Analytics, FB Pixels and all other marketing pixels using GTM

• Ability to set up and manage ad campaigns on social media channels, such as Meta, X, Instagram, and YouTube among others

Preferred technical and professional experience
xc2xb7 Strong communication skills necessary to lead conversations with the client to understand their Google ad campaign needs and expectations, and tailor solutions accordingly.
xc2xb7 Proficiency in developing and implementing a programmatic ad strategy in DV360.
xc2xb7 Ability to test and adopt new Google ads tools, based on availability and feasibility.
ABOUT BUSINESS UNIT
IBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
IBM is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
OTHER RELEVANT JOB DETAILS
When applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience. For additional information about location requirements, please discuss with the recruiter following submission of your application.
Job Title
Sprinklr Analyst
Job ID
38323
City / Township / Village
BANGALORE
State / Province
Karnataka
Country
India
Work arrangement
Onsite
Area of work
Enterprise Operations
Employment type
Regular
Position type
Professional
Travel required
No Travel
Company
(0063) IBM India Private Limited
Shift
General (daytime)
Is this role a commissionable/sales incentive based position?
No '