Job Description

Responsibilities:

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• Develop and execute a comprehensive content strategy aligned with marketing goals and brand voice.
• Plan content calendars for each sport/team in collaboration with internal stakeholders and external partners.
• Brand Communication

• Define and maintain the tone of voice for each team, ensuring consistency across all touchpoints.
• Craft messaging that resonates with diverse fan bases and reflects the spirit of the sport and the team.
• Content Creation & Oversight

• Lead the creation of high-quality content including social media posts, videos, articles, and fan engagement campaigns.
• Collaborate with agencies, designers, video editors, and copywriters to bring stories to life.
• Fan Engagement & Growth

• Drive initiatives to increase fan engagement, loyalty, and community participation.
• Monitor trends, fan sentiment, and analytics to optimize content performance.
• Cross-functional Collaboration

• Work closely with digital, PR, sponsorship, and on-ground teams to ensure cohesive storytelling.

• Align content with commercial goals, brand partnerships, and league requirements.

Qualifications:

• 5+ years of experience in content, brand, or digital marketing, preferably in sports, entertainment, or youth-centric brands.

Skills Required