Job Description

We are looking for an Apple Ads (earlier known as Apple Search Ads or ASA) expert who can plan, execute, analyse, and manage high-impact user acquisition campaigns for SplashLearn's multiple iOS apps with end-to-end ownership.Responsibilities- Plan and execute an efficient marketing strategy and the roadmap to bring growth in user acquisition from the ASA channel.- Analyse the channel performance across various dimensions (e.g. segment, campaign, ad group, keyword, match type, etc) and metrics (e.g. TTR, CPT, CPI, etc.), and derive actionable insights.- Manage and optimize the campaigns to deliver growth in new users and a positive ROI through efficient CAC(customer Acquisition cost).- Take initiatives for conversion rate optimization and funnel improvement.- Implement automation and develop processes / SOPs to enhance execution efficiency and simplify performance reporting.- Regularly experiment with creatives, analyse the performance, check for competitors' creatives, and drive insights.- Collaborate with the Product, Analytics, Tech, and Creative teams to bring new growth through funnel improvement, efficient data tracking, and data-driven creatives.- Stay updated with the latest trends, tools, and technologies around ASA and performance marketing.Qualification & Experience- Bachelor's degree in engineering, marketing, or a related field. MBA in marketing is a plus.- 3-5 years of experience in app marketing and at least 2 years of experience in managing ASA.- Knowledge of ASO, along with ASA, is a plus.- Good knowledge of creatives, e.g. ASO screenshots, App icon, Custom Product Pages (CPPs) for ASA.- Must be good at data analytics, i.e. reporting & analysing the performance, deriving insights and action items.- Knowledge of BI tools (e.g. Looker, Tableau) is a plus.- Should have hands-on experience with App marketing tools (e.g. Splitmetrics, Mobile Action, or similar)- Basic knowledge of MMPs (Adjust/Singular/Appsflyer) and Apple's SKAN landscape.- Prior experience in the Kids/Education category or the US market is a plus.- Knowledge of Apple policies, e.g. ATT, and government regulations around data tracking (e.g. COPPA, CCPA in the US) is a plus. (ref:updazz.com)

Skills Required