Job Description

Job Requirements
Role/ Job Title: Specialist-Product Marketing
Function/ Department: Marketing
Job Purpose:
The Marketing Manager is responsible for leading & planning the marketing strategy for specific business (MSME/Start Up) & rural segments. They collaborate with cross-functional teams to develop and implement marketing campaigns that drive product awareness, adoption, and revenue growth.
Roles & Responsibilities:

• Understand the Business Portfolio target & able to plan marketing strategy & plan execution with stakeholders.

• Develop a deep understanding of the various cohorts and identify opportunities for the bank

• Introduce best practices used in the industry to promote the bank's offering amongst the MSME and Rural segment

• Define product positioning, messaging, and differentiation to effectively communicate value propositions to target audiences.

• Ideate and conceptualise Go To Market Strategies to deliver a strong marketing multiplier effect on the bank's efforts

• Deep Dive on analytics and combine it with market research identify market trends, customer needs, and growth opportunities.

• Collaborate with cross-functional teams, including sales, marketing, and product development, to ensure alignment of marketing efforts with business goals.

• Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and identify areas for improvement.

• Take complete ownership of the bank's goals and a strong VOC and marketing POV for each of the segments

• Expert in problem solving skills & Positive attitude.

• Should have had prior experience in the MSME and Rural segment and understand the nuances of the right marketing mix model to be implemented

Education Qualification:
Graduation: Any Graduation
Post-graduation: Any Post-graduation
Experience: 10 - 18 years of relevant experience.

Skills Required