Job Description

Performance Marketing Specialist/ManagerResponsibilities:- Develop and execute comprehensive performance marketing strategies to drive traffic, conversions, and revenue across multiple digital channels including Google Ads, SEM, social media advertising, display advertising, and affiliate marketing.- Lead a team of performance marketing specialists, providing guidance, mentorship, and support to drive individual and team performance.- Collaborate with cross-functional teams including creative, analytics, product, and sales to develop integrated marketing campaigns that deliver maximum impact.- Oversee the planning, execution, and optimization of digital advertising campaigns, including budget allocation, targeting, ad creative development, and landing page optimization.- Monitor campaign performance on a regular basis, analyze key metrics, and provide actionable insights and recommendations to improve performance and drive continuous optimization.- Stay informed about industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.- Drive testing and experimentation initiatives to uncover new opportunities for growth and optimization.- Manage relationships with external partners including agencies, vendors, and technology providers to maximize campaign performance and ROI.- Provide regular reporting and updates to senior leadership on the performance of marketing campaigns, including ROI, CPA, ROAS, and other relevant metrics.Skills required:- 4-12 years of work experience in performance marketing with a strong focus on digital advertising channels.- Bachelor\'s/Master\'s degree in marketing, Business, or related field.- Proven track record of developing and executing successful performance marketing strategies that drive measurable results and achieve business objectives.- Deep expertise in digital advertising platforms such as Google Ads, SEM, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and display advertising networks.- Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform decision-making.- Experience to lead a team of performance marketing professionals.- Excellent communication and interpersonal skills with the ability to effectively communicate complex ideas and strategies to internal and external stakeholders.- Google Ads certification and other relevant certifications are a plus.Other Important Information:- Compensation: Based on current skills and expertise- Location: based in our corporate office in GurgaonBecome an Authority in your Field!- The senior management has strong expertise in building consumer internet ventures- We aim to do cutting-edge work that helps us become experts in our individual fields of work- 91mobiles is VC funded, & has achieved break-even - a stable, yet high growth opportunity

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