Job Description

Job Requirements
Job Requirements
Role/ Job Title: Specialist-Digital Marketing
Function/ Department: Social & Digital Platforms
Job Purpose:
We are looking for a dynamic and strategic Content Marketing Team Lead to drive our brand storytelling, campaign content, and digital presence across platforms. The role requires a strong mix of creative direction, business understanding, and data-driven thinking to ensure content builds both brand equity and measurable engagement.
Roles & Responsibilities:
Strategy & Planning
Develop and execute the brand's content marketing strategy aligned with business and campaign objectives.
Define content pillars, themes, and messaging frameworks for products, services, and brand campaigns.
Partner with product, digital, and media teams to ensure content supports full-funnel marketing.
Plan marketing calendars for owned, earned, and paid platforms.
Content Creation & Management
Oversee development of high-quality content across formats - articles, videos, social, influencer, CRM, and performance marketing assets.
Lead ideation for campaigns, product launches, and topical content moments.
Ensure brand voice consistency across all touchpoints and communication channels.
Manage agency partners, freelancers, and in-house team to deliver impactful output.
Leadership & Collaboration
Lead, mentor, and upskill a team of strategists, and content specialists.
Collaborate with internal stakeholders - including Product, Digital Marketing, PR, and Brand - to align on messaging and storytelling goals.
Ensure seamless coordination with media and analytics teams to amplify and measure content effectiveness.
Performance & Optimization
Track and report content performance across digital channels (social, web, CRM, and paid media).
Use data insights to refine tone, formats, and topics that drive engagement and conversions.
Own KPIs such as engagement rate, reach, traffic, and assisted conversions.
Education Qualification:
Post-graduation: Master's degree in Marketing, Communications or related field.
Experience:
05 to 08 years of relevant experience.

Skills Required