Job Description

Job Title: Specialist / Sr. Specialists - Field MarketingAbout Greytip:Greytip Software is an HR software company serving global SME businesses through a cloud HR platform - greytHR. The greytHR platform is a popular cloud HR & Payroll software with 20,000+ customers and 20 lakh+ users.The platform offers 40+ tools in areas like core HR, payroll, leave and attendance, statutory.compliances, expense claims, employee self-service and much more.Headquartered in Bangalore, India, Greytip has branches in Mumbai, New Delhi, Chennai,Hyderabad, Pune, and Dubai.Position Purpose: As a Field Marketing Specialist at greytHR, you will play a pivotal role in driving the success of our B2B SaaS HRMS solutions in the dynamic Indian market. You will be responsible for developing and executing comprehensive field marketing strategies, including impactful events, targeted campaigns, and regional market researchPreferred Functional Knowledge: Field Marketing Strategy: Demonstrated ability to develop and execute comprehensive field marketing strategies aligned with overall business goals. Event Management: Proficiency in planning, coordinating, and executing regional events, conferences, trade shows, and seminars. Market Research: Strong analytical skills and experience in conducting local market research to understand regional trends, customer needs, and competitive landscapes. Sales Collaboration: Proven track record of working collaboratively with sales teams, providing support, and aligning marketing activities to drive lead generation and pipeline growth. Content Development: Exceptional content creation skills with the ability to develop compelling and region-specific marketing collateral, presentations, and promotional materialsKey Responsibility: Develop and Execute Strategies for Leads Generation: Collaborate with the marketing team to create and implement comprehensive field marketing strategies for lead generation. Event Planning and Management: Plan and coordinate regional events, conferences, trade shows, and seminars. Manage all aspects of event logistics, including budgeting and vendor coordination. Local Market Research: Conduct market research to understand regional trends, customer needs, and competitive landscapes. Sales Collaboration: Work closely with the sales team to align field marketing activities with lead generation goals. Provide sales enablement materials and support. Content Development: Create compelling and region-specific content for marketing collateral, presentations, and promotional materials. Digital and Social Media Engagement: Leverage digital and social media platforms to amplify the reach of field marketing activities. Monitor and engage with online communities. ROI Measurement and Reporting: Implement tracking mechanisms/ dashboard to measure the success of field marketing campaigns. Provide regular reports on key performance indicators (KPIs). Adaptation and Optimization: Adapt strategies based on performance insights and changing market dynamics. Optimize marketing initiatives for maximum impact. Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure alignment with overall business objectives. Customer Engagement: Foster relationships with prospects and customers through effective marketing initiatives. Continuous Learning: Stay updated on industry trends and best practices in B2B SaaS field marketing. Travel: Willingness to travel within the region as required for event attendance and market engagement.Qualification and Experience: Bachelor\'s degree in marketing, Business, or a related field. Proven experience of at least 3 to 4 years in B2B field marketing, preferably in the SaaS industry. Strong project management and organizational skills. Excellent communication and interpersonal abilities. Proven ability to work collaboratively with stakeholders. Excellent knowledge of MS Excel. Familiarity with marketing automation tools - Active Campaign/ HubSpot and CRM systems - Membrane). Willingness to extensively travel within the region as required.Benefits:l Excellent Opportunity to be involved in high impact work and progressive learning environment.l Great team members & energy filled work environment.l Competitive salary.Job Requirement

greytHR