Job Description

JLL supports the Whole You, personally and professionally.



Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.



Specialist, Digital Marketing



About the Role



We're seeking a Marketing Analytics Specialist to join our digital marketing team to transform complex data into actionable insights that drive marketing performance. The ideal candidate will have strong technical skills across multiple analytics platforms and tools, with expertise in social media data analysis, dashboard creation, and data troubleshooting to create compelling visualizations that tell the story behind the data.

Responsibilities:

Develop comprehensive reports and dashboards using MS Office, Power BI/Tableau, and Looker Studio to track marketing KPIs and campaign performance Conduct in-depth social media data analysis across platforms including LinkedIn, Facebook, Instagram, Twitter, and TikTok to measure engagement, reach, and conversion metrics Prepare digital marketing reports using data from social media management tools like Sprout Social, Hootsuite, and native platform analytics, as well as Google Ads, Eloqua, and other marketing platforms Write and optimize SQL queries to extract and manipulate large datasets from various marketing platforms and databases Create Python scripts to automate data collection, cleansing, and reporting processes to improve team efficiency Perform advanced data analysis to identify trends, opportunities, and areas for optimization in digital marketing campaigns Troubleshoot data discrepancies and quality issues across multiple marketing data sources, implementing solutions to ensure accuracy and consistency Collaborate with the digital & marketing team to define measurement frameworks, establish meaningful metrics, and perform ETL processes for comprehensive reporting Build predictive models to forecast campaign performance and recommend budget allocations Design and implement A/B tests to drive continuous improvement in marketing efforts Create automated dashboards that provide real-time insights into social media performance, campaign effectiveness, and ROI metrics Communicate complex data findings in clear, concise formats for both technical and non-technical stakeholders Stay current with evolving digital marketing analytics tools, techniques, and best practices

Requirements:

5-7 years of experience in data analytics (marketing data is preferred) Proficiency in MS Office, Power BI/Tableau, and Looker Studio Strong expertise in social media analytics platforms and native reporting tools (Facebook Analytics, LinkedIn Analytics, Twitter Analytics, Instagram Insights, etc.) Proven experience in social media data analysis, including engagement metrics, audience insights, and conversion tracking Advanced dashboard creation skills with ability to design user-friendly, interactive visualizations Strong data troubleshooting capabilities to identify and resolve data quality issues across multiple marketing platforms Strong SQL skills for database querying and data manipulation Python programming knowledge for automation, data processing and analytics Experience with digital marketing analytics platforms is preferred Ability to extract meaningful insights from marketing campaign data across all digital channels Knowledge of ETL processes and data pipeline management Excellent problem-solving skills and attention to detail Preferred but not necessary - Bachelor's degree in Data Science, Analytics, Statistics, Computer Science or related field Plus: Experience with API integrations and automated reporting solutions Plus: Experience with social media management platforms and their reporting capabilities

Core Competencies

Strategic thinking with ability to translate business objectives into actionable paid media strategies Strong analytical and problem-solving skills with attention to detail Excellent communication and presentation skills for both technical and executive audiences Independent stakeholder management capabilities with emotional intelligence Adaptability and continuous learning mindset in a fast-evolving digital landscape Results-oriented approach with focus on ROI and business impact

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!



Personalized benefits that support personal well-being and growth:



JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.



About JLL -



We're JLL--a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.



Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.



Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.