Job Description

JLL supports the Whole You, personally and professionally.



Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. We are committed to hiring the best, most talented people in our industry; and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you've got deep experience in commercial real estate, skilled trades, and technology, or you're looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.



Specialist, Paid Media_Digital Marketing

B4



About the role



We are seeking an experienced Specialist in Digital Marketing to be a part of our paid media initiatives and drive strategic growth across all digital advertising channels. This role combines hands-on execution with stakeholder management responsibilities, requiring someone who can develop advanced paid media strategies, supervise junior team members, and ensure operational excellence across all campaigns & organizational operational processes. The ideal candidate will have deep expertise in paid media with proven ability to manage complex campaigns, and drive business results.

Responsibilities:

Strategic & Accountability



Develop and execute comprehensive paid media strategies aligned with business objectives and ROI targets Own P&L responsibility for paid media budgets and campaign performance across all channels Strategic planning for media mix optimization, budget allocation, and channel prioritization, campaigns etc. Drive innovation in bidding strategies, audience segmentation, and campaign optimization methodologies Present performance insights and strategic recommendations to senior leadership and stakeholders Establish and maintain KPIs, performance benchmarks, and reporting standards for paid media operations

Supervision



Supervise and mentor Senior Analysts and junior team members in paid media best practices Conduct regular performance reviews, provide coaching, and support professional development Cross-functional collaboration with creative, content, analytics, and other marketing teams Manage relationships with external agencies, vendors, and platform representatives Facilitate knowledge sharing sessions and training on new platforms, tools, and industry trends Ensure team adherence to quality standards, processes, and compliance requirements

Operational Excellence



Oversee end-to-end campaign management across search, social, display, video, and programmatic platforms Implement advanced bidding strategies and optimization techniques to maximize performance Manage complex media planning and buying processes, including vendor negotiations and contract management Ensure proper implementation of tracking, attribution, and measurement frameworks Develop and maintain operational workflows, documentation, and standard operating procedures Monitor campaign performance daily and implement rapid optimization strategies Crisis management and troubleshooting for underperforming campaigns or technical issues Ensure compliance with platform policies, data privacy regulations, and internal governance standards

Analytics & Reporting



Develop sophisticated attribution models and measurement frameworks for cross-channel performance Create executive-level dashboards and reporting using Looker Studio, Power BI, Tableau, and other tools Conduct advanced analysis including incrementality testing, media mix modeling, and competitive intelligence Provide strategic insights on market trends, platform updates, and emerging opportunities Independent stakeholder management - reviews with internal stakeholders and external partners

Requirements:

5-7 years of progressive experience in digital marketing with deep specialization in paid media Proven track record of managing large-scale paid media budgets Expert-level knowledge of advanced bidding strategies, audience targeting, and campaign optimization Advanced proficiency in major advertising platforms (Google Ads, SA360, Meta Business, LinkedIn, DV360, etc.) Expert knowledge of analytics and reporting tools (Google Analytics, GTM, Looker Studio, Power BI, Tableau) Strong understanding of attribution modeling, conversion tracking, and measurement methodologies

Core Competencies

Strategic thinking with ability to translate business objectives into actionable paid media strategies Strong analytical and problem-solving skills with attention to detail Excellent communication and presentation skills for both technical and executive audiences Independent stakeholder management capabilities with emotional intelligence Adaptability and continuous learning mindset in a fast-evolving digital landscape Results-oriented approach with focus on ROI and business impact

Success Metrics

Achieve or exceed paid media performance targets (ROAS, CPA, conversion volume) Successfully manage and develop direct reports with measurable improvement in their performance Implement operational efficiencies that improve campaign performance and team productivity Drive strategic initiatives that contribute to overall marketing and business growth Maintain high levels of stakeholder satisfaction through effective communication and delivery

If this job description resonates with you, we encourage you to apply even if you don't meet all of the requirements below. We're interested in getting to know you and what you bring to the table!



Personalized benefits that support personal well-being and growth:



JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health.



About JLL -



We're JLL--a leading professional services and investment management firm specializing in real estate. We have operations in over 80 countries and a workforce of over 102,000 individuals around the world who help real estate owners, occupiers and investors achieve their business ambitions. As a global Fortune 500 company, we also have an inherent responsibility to drive sustainability and corporate social responsibility. That's why we're committed to our purpose to shape the future of real estate for a better world. We're using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people, and our communities.



Our core values of teamwork, ethics and excellence are also fundamental to everything we do and we're honored to be recognized with awards for our success by organizations both globally and locally.



Creating a diverse and inclusive culture where we all feel welcomed, valued and empowered to achieve our full potential is important to who we are today and where we're headed in the future. And we know that unique backgrounds, experiences and perspectives help us think bigger, spark innovation and succeed together.