Job Description

Content Marketing Specialist

About the Role:

- Plan, create and schedule daily social media posts (visuals + copy) across Rental Scale-Up social media channels (LinkedIn Page, LinkedIn and Facebook Groups, Twitter)

- Vendor Slack management: Create and post daily engagement threads within our private network of industry experts to boost participation and foster discussions.

- TikTok and Instagram outreach: Create and publish video content, optimize hashtag strategy to improve engagement, and connect and build relationships with industry influencers.

- Edit and publish short video content.

- Publish LinkedIn newsletter

- Monitor and report network performance using key relevant metrics.

- Help organize online events:

- Create landing pages to allow attendees to register

- Create promo assets such as social media posts, and promo emails (using Mailchimp or similar)

- Set up online events using Zoom webinars, create email automation using Mailchimp

About You:

- 2 years working on social media execution

- Have a great sense of what an audience wants to see or read (who is the user persona?

What do they care about?

- Ability to create messages that resonate with the audience and match the tone of voice of the brand

- Capacity to find the most relevant points in an article and create an appealing summary

- Decent video editing skills include adding an intro and an outro or extracting the best of a long video and turning it into Instagram Reels and TikTok videos.

- Have familiarity with social media analytics monitoring

- Know how to use common social media design tools such as Canva / Figma

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