Job Description

Specialist, Campaign Planning & TaggingOur Human Health division has an ambition to improve patient and business outcomes around the world through digital, data, analytics, and technology. Our ability to navigate our commercial model around the external environmental shifts, and internal changes to our portfolio, using these strategic capabilities will be key to our commercial success and decide how we fulfil our ambition.Within our Customer Experience Excellence Hub (CEE) organization we are delivering a seamless experience for our customers through omnichannel data-driven marketing principles and by driving standardization and excellence across the organization.You will leverage a variety of data sources including but not limited to, customer, content, channel, and web data to develop analyses to drive actionable insights and help make sound business decisions. You will work with Managers, Senior Managers, and other analytics leaders to design and develop advanced analytics projects and solutions, improve analytics operational efficiency, explore new data sources and new ways of developing advanced analytics solutions and be involved in ad-hoc digital analytics projects for the CEE team in India and worldwide.Primary ResponsibilitiesResponsible to identifying areas of standardization as the E2E team onboard new capabilities that support data driven marketing discipline. Proficiency in omnichannel marketing by demonstrating expertise in executing and measuring omnichannel marketing campaigns for pharmaceutical products.Understanding of the pharmaceutical industry including knowledge of regulations, compliance, and ethical considerations specific to pharma marketing. (Good to Have)Can develop cohesive marketing plans that leverage multiple channels to deliver a seamless customer experience that is measurable and optimizable in-flight.Understand the importance of results-driven performance marketing:Experience with creating, executing, and enhancing marketing campaigns across digital platforms. A strategic thinker with strong analytical capabilities, who can drive growth through data-informed decisions and innovative marketing optimizations.Ability to analyse data and insights to understand customer behaviour, measure campaign performance, and identify areas for optimization, focusing on measurable outcomes, and maximizing ROI.Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teamsComfortable facilitating workshops and training sessions to educate internal teams on omnichannel marketing strategies, guidelines, and best practices.Collaborate with cross-functional teams (marketing, analytics, IT, etc.) to align omnichannel initiatives with clear, concise communication, while actively listening to stakeholders to understand their needs and concerns.Upskill the use of campaign measurement framework known as Objective, Goal, Strategy, Measurement and Action (OGSTMA) across Global Franchise Marketing teams and HHICOUnderstand tagging and taxonomy and their purpose to create feedback loops from execution to strategy and to optimize and analyse campaigns.Ability to adapt to a changing landscape and come up with creative solutions for enhancing the omnichannel executions and customer experience.Ability to develop engaging scaling strategies and trainings that stands out and increase adoption of omnichannel standards.Meticulous attention to detail in planning, executing, and monitoring.QualificationsStrong problem solving, business analysis and quantitative skills.Eye for process optimization and operational excellence,Basic understanding of campaign planning and management (Tagging, Briefing, Publishing & Optimization)Previous hands-on experience with Adobe products highly valuable (Adobe Workfront, Adobe Experience Cloud)Familiar with both structured and unstructured dataTechnical soundness with the ability to connect the dots and articulate and effective data story to leadership teams and key stakeholders.Understand basics of CRM database concept, web tagging, data warehousing, cloud environment (AWS), data architecture and ETLHands on coding experience in Python/ R, and SQL are good to have.Detail oriented and commitment to producing high-quality work and maximizing resources, while meeting deadlinesPositive attitude, professional, courteous demeanor, strong work ethic and ability to collaborate in a constructive manner with others in a dynamic working environment.Always curious and asking questions that would improve customer experience and engagement.Ability to present work logically and clearly.Ability to take initiative and work on multiple tasks simultaneously.Digital media, customer/ omnichannel analytics, journey orchestration experience is a plusAbility to work in a Global role as a part of ONE Team with multi-market solutions rollout and scaling exp.Current Employees applyCurrent Contingent Workers applySearch Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.Employee Status: RegularRelocation:VISA Sponsorship:Travel Requirements:Flexible Work Arrangements: Not ApplicableShift:Valid Driving License:Hazardous Material(s):Required Skills: Advanced Analytics, AWS Cloud Computing, Business Intelligence (BI), Customer Journey Mapping, Data Analysis, Data Management, Data Modeling, Data Visualization, Digital Marketing Analytics, Impact Measurement, Omnichannel Management, Omnichannel Strategy, Python (Programming Language), Stakeholder Relationship Management, Waterfall ModelPreferred Skills: Business Process Improvements, Personal Initiative, TeamworkJob Posting End Date: 05/31/2025*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

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