Job Information
Date Opened
07/17/2025
Job Type
Full time
Industry
Cosmetics
Work Experience
1-3 years
City
Thane
State/Province
Maharashtra
Country
India
Zip/Postal Code
400601
About Us
Plum is one of India's science-first, vegan, premium beauty brand with a strong portfolio of skincare and haircare products. By smartly combining research-backed actives with the chemistry of botanical ingredients, Plum creates formulas that truly resonate. At the heart of everything, Plum has a simple message: 'We have chemistry - with each other, with our product & especially with our customer.'
The brand is driven by a strong leadership and investor team, focused on building value for people, the planet, and profit-sharing participants.
Purpose:
The role will deep dive in driving Amazon's advertising ecosystem, including Sponsored Products, Sponsored categories and Sponsored Display, to drive traffic, sales, and ROI.
Key Responsibilities;
Plan, execute, and optimize Amazon PPC campaigns across Sponsored SKUs and Sponsored Display
Conduct keyword research, bid management, and audience targeting to improve ad performance
Monitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.
Set up and manage promotions, deals, and A/B testing for ad creatives and landing pages
Analyze and interpret performance data to identify trends, insights, and opportunities.
Use data insights to improve customer acquisition, retention, and overall profitability
Work closely with the sales, supply chain, and creative teams to align advertising strategies with business objectives
Qualifications, Experience & Skills
Bachelor's degree in Marketing, Business, or a related field
1-2 years of hands-on experience managing Amazon PPC campaigns.
Proven track record of improving ACoS and driving revenue growth
Experience using Amazon Advertising Console and related analytics tools.
Understanding of e-commerce platforms and digital marketing
Strong analytical skills and proficiency in Excel for data analysis
Detail-oriented with the ability to manage multiple campaigns simultaneously.
Excellent communication and problem-solving skills
Knowledge of SEO and keyword optimization for Amazon listings
Location : Thane, Mumbai (WFO)
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