Job Description

ABOUT TIDE
At Tide, we are building a business management platform designed to save small businesses time and money. We provide our members with business accounts and related banking services, but also a comprehensive set of connected administrative solutions from invoicing to accounting.
Launched in 2017, Tide is now used by over 1 million small businesses across the world and is available to UK, Indian and German SMEs. Headquartered in central London, with offices in Sofia, Hyderabad, Delhi, Berlin and Belgrade, Tide employs over 2,000 employees.
Tide is rapidly growing, expanding into new products and markets and always looking for passionate and driven people. Join us in our mission to empower small businesses and help them save time and money.
About the Role
We are looking for a strategic and execution-focused Special Projects Manager to lead the go-to-market and growth strategy for our accounting and financial management products, built specifically for India's MSMEs.
This is a high-impact role where you'll work cross-functionally with Product, Growth, Sales, Marketing, and Leadership teams to define commercial strategy, shape product distribution, drive user acquisition, and ensure scalable growth. You will play a pivotal role in influencing product direction, business outcomes, and market expansion.
Key Responsibilities

• Define and own the GTM roadmap for accounting solutions tailored to MSME customers
• Collaborate with Product and Engineering teams to localize features based on user needs
• Conduct market segmentation and develop targeted value propositions for various user personas (retailers, traders, service providers, etc.)
• Create pricing strategies and monetization models aligned with business goals
• Lead initiatives to drive product adoption, activation, retention, and revenue growth
• Plan and execute growth experiments across multiple channels; track performance and iterate
• Develop and monitor KPIs; leverage data to drive decision-making and improvements
• Scale user acquisition through partnerships, offline/online campaigns, and sales enablement
• Act as the bridge between product, business, and functional teams
• Manage GTM execution through structured planning, tracking, and performance reviews
• Drive cross-functional alignment for product launches and key commercial initiatives
• Own budgeting and resource planning for GTM and growth programs

Requirements

• B.Tech and MBA from a reputed institution
• 5-11 years of experience in GTM, commercial strategy, or growth leadership roles
• Mandatory experience in fintech, SaaS, or MSME-focused digital products-especially in accounting, invoicing, or financial management tools
• Deep understanding of accounting or finance tools used by MSMEs
• Proven ability to lead cross-functional projects in a fast-paced, high-growth environment
• Strong analytical skills with experience using Excel, Power BI, Looker, or similar tools
• Excellent communication, stakeholder management, and influencing skills
• Hands-on execution mindset; willingness to work closely with data, field teams, or sales
• Familiarity with agile product environments and tools like Jira, Confluence, or Aha!

What You'll Get in Return

• Competitive salary
• Stock options
• Self & family health insurance
• Life & term insurance
• OPD benefits
• Mental wellness support through Plumm
• Learning & development budget
• 15 days of Privilege Leave
• 12 days of Casual Leave
• 12 days of Sick Leave
• 3 paid days off for volunteering or L&D activities

TIDE IS A PLACE FOR EVERYONE
At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members' diverse needs and lives.
We are One Team and foster a transparent and inclusive environment, where everyone's voice is heard.
At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone's voice is heard.
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