Job Description

:
This role is for one of the Weekday's clients
Salary range: Rs 100000 - Rs 600000 (ie INR 1-6 LPA)
Min Experience: 0 years
Location: Mumbai
JobType: full-time
We are seeking a dynamic Social/Content Marketing Executive with 2-4 years of experience to create engaging content, manage social media presence, and support end-to-end marketing initiatives. The ideal candidate has strong digital marketing expertise and a passion for boosting brand visibility, engagement, and growth. You will collaborate with cross-functional teams to execute integrated marketing strategies aligned with overall brand objectives.
Requirements:
Key Responsibilities
1. Content Creation

• Develop, write, and edit compelling content for blogs, websites, email newsletters, and promotional materials.
• Collaborate with design and multimedia teams to create visually appealing and interactive marketing assets.

2. Social Media Management

• Manage and optimize brand profiles across platforms such as Instagram, Facebook, LinkedIn, and Twitter.
• Create and schedule posts, track analytics, and refine strategies to enhance audience engagement.
• Monitor interactions, respond to comments/messages, and nurture a strong community.

3. 360 Marketing Campaigns

• Assist in planning and executing integrated marketing campaigns across digital and offline channels.
• Support activities including email marketing, SEO/SEM, influencer collaborations, and events.
• Coordinate with internal teams and external vendors to ensure seamless campaign execution.

4. Market Research

• Conduct research to analyze industry trends, competitor strategies, and audience behavior.
• Apply insights to improve marketing performance and content direction.

5. Reporting & Analytics

• Track campaign KPIs, analyze performance, and prepare regular reports with actionable insights.

6. Brand Management

• Maintain consistency in tone, messaging, and visual identity across content and communication.
• Support brand-building initiatives and enhance overall brand positioning.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 2-4 years of hands-on experience in content creation and social media marketing
• Strong understanding of digital marketing tools and strategies
• Excellent written and verbal communication skills
• Proficiency with social media platforms, content management tools, and analytics dashboards
• Creative mindset with strong problem-solving ability
• Ability to work both independently and collaboratively in a fast-paced environment

Skills
Content Strategy Social Media Marketing Content Marketing Social Media Coordination Copywriting Digital Marketing

Skills Required