to lead and manage all digital marketing initiatives for the dealership. This role requires a strategic thinker with strong execution abilities, capable of planning and running full-funnel social media and performance campaigns while maintaining the brand's premium identity.
The ideal candidate will own end-to-end digital presence for Brite Skoda -- from weekly/monthly content calendars to targeted ad campaigns and lead generation -- working closely with the Directors and Dealer Principals.
Key Responsibilities
1. Social Media Planning & Content Management
Develop weekly and monthly social media plans aligned with Brite Skoda's objectives.
Integrate and adapt OEM (Skoda Auto India) content and campaign guidelines into dealership-level plans.
Create sustained digital presence through regular posts, reels, customer stories, event highlights, and service promotions.
Work directly with designers/agencies to brief, conceptualize, and oversee content creation.
Ensure timely posting across platforms (Instagram, Facebook, LinkedIn).
2. Performance Marketing & Lead Generation
Plan, execute, and optimize paid campaigns across
Google Ads and Meta Ads
for both sales and after-sales objectives.
Define target audiences, create ad sets, and run performance-driven campaigns.
Track CPL, CPA, ROAS, and key campaign metrics.
Generate high-intent leads and coordinate with the sales team for lead response, tracking, and conversion.
Build custom remarketing audiences and run retargeting funnels.
3. Reporting & Analysis
Prepare weekly and monthly performance reports covering lead flow, engagement, ad spends, and conversions.
Analyse data to identify opportunities for scaling campaigns and improving cost efficiency.
Present key insights to Directors and Dealer Principal for decision-making.
4. Brand Coordination & Compliance
Maintain consistency with Skoda brand guidelines and marketing mandates.
Collaborate with internal teams and OEM representatives for new campaign rollouts.
Ensure all creatives and messaging reflect Brite Skoda's premium positioning.
Required Skills & Qualifications
Bachelor's degree in Marketing, Communications, Business, or related field.
2-4 years of experience in social media or performance marketing (automotive experience preferred but not mandatory).
Strong understanding of Meta Ads Manager, Google Ads, and analytics tools.
Creative mindset with strong communication and coordination skills.
Ability to multitask and manage timelines across several campaigns.
Data-driven approach with a good grasp of digital KPIs and optimization practices.
What We Offer
A fast-growing and accelerating role.
Opportunity to work directly with the Directors and Dealer Principal of Brite Group.
A dynamic role with autonomy to ideate, conceptualize, and execute digital campaigns.
A premium brand environment backed by Skoda Auto India.
Fast-paced growth and learning across both social and performance marketing.
Job Type: Full-time
Pay: ₹38,000.00 - ₹48,000.00 per month
Work Location: In person
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