Social & Paid Media Specialist

Year    AP, IN, India

Job Description

About Us:


Shiftwave Technologies is a leader in

digital marketing and technology solutions

, with over 17 years of experience helping businesses go online and grow. We specialize in

SEO, SEM, PPC, Social Media, E-commerce, Web Development, Web Design, and Lead Generation

. Our mission is to deliver measurable growth for clients across industries while fostering innovation in digital transformation.

Role Overview



We are seeking a skilled and results-driven Digital Marketing Analyst to manage and optimise our online presence across search engines, social media platforms, and paid advertising channels. The ideal candidate should have strong analytical abilities, hands-on experience in SEO, SMO, and Google Ads, and the capability to execute data-driven marketing strategies that enhance brand visibility and drive measurable growth.

SMO (Social Media Optimisation & Management):



? Plan, create, and publish engaging content for platforms such as Instagram, Facebook, LinkedIn, and YouTube.

? Execute social media strategies based on audience insights, trends, and competitive research.

? Manage social media calendars, scheduling tools, and content performance.

? Monitor engagement, respond to audience interactions, and maintain brand consistency.

? Analyse social media metrics and prepare performance reports for management review.

Google Ads & Paid Campaign Management:



? Plan, execute, and manage paid campaigns across Google Ads (Search, Display, Remarketing) and Meta Ads (Facebook & Instagram).

? Develop and optimise campaigns for Traffic, Lead Generation, Engagement, and Conversions to meet business objectives.

? Conduct keyword research (Google Ads) and audience targeting (Meta Ads), including custom, lookalike, and retargeting audiences.

? Optimise budgets, bids, ad copies, creatives, placements, and overall campaign performance to maximise ROI.

? Generate detailed reports outlining spend, performance, and optimisation recommendations.

Analytics, Reporting & Collaboration:



? Track and evaluate performance across SEO, SMO, and paid campaigns to identify improvement areas.

? Maintain digital marketing schedules for ongoing tasks and upcoming campaigns.

? Prepare weekly/monthly analytical reports with actionable insights.

? Collaborate with designers, content writers, and development teams to execute marketing initiatives effectively.

Requirements



Qualifications & Skills:



? 1-2years of experience in (Google & META) Ads & SMO

? Bachelor's or Master's degree in Marketing, or related field.

? Proven experience in SEO, SMO, and Google Ads management.

? Strong understanding of digital marketing tools and platforms, including Google Analytics, Search Console, Google Ads, and social media schedulers.

? Up-to-date knowledge of digital marketing trends, search engine algorithms, and social media best practices.

? Strong analytical mindset with the ability to interpret data and convert insights into strategies.

? Excellent communication, creativity, and problem-solving skills.

? Ability to work independently and collaboratively in a fast-paced environment.

? Ability to manage multiple tasks and meet strict deadlines.

Job Type: Full-time

Ability to commute/relocate:

Visakhapatnam, Andhra Pradesh: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

How many years of experience do you have ?
Education:

Bachelor's (Preferred)
Work Location: In person

Beware of fraud agents! do not pay money to get a job

MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD4996595
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    AP, IN, India
  • Education
    Not mentioned
  • Experience
    Year