Job Description

Paytm is India\'s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm UPI, Payt and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks\' financial instruments. To further enhance merchants\' business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.
About Role: Paytm is seeking a dynamic and creative Social Media Writer specialising in Online Reputation Management (ORM) to join our marketing team. In this role, you will be responsible for crafting compelling content across various social media platforms to enhance and protect our brand\'s online reputation.
Key Responsibilities: Develop and implement social media and content strategies to effectively manage and improve our online reputation
Create engaging and informative content tailored for different social media channels, including Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
Monitor online mentions and reviews to promptly address any issues or negative feedback. Ensure that all critical posts are replied to and addressed proactively Collaborate with the marketing, PR and customer service teams to ensure a consistent brand voice and messaging.
Stay updated on industry trends and developments in ORM practices to continuously improve strategies.
Analyse social media metrics and performance to optimise content and strategies.
Work with PR teams closely to understand brand perception and amplify our messaging while also altering them about brand chatter on social media
Help in creation of SEO oriented content from time to time
Requirements:
Proven experience as a Social Media Writer or similar role, with a focus on ORM strategies
Quick-thinker with ability to generate compelling social media content.
Excellent writing, editing, and communication skills
Strong understanding of social media platforms and their respective audiences
Knowledge of SEO principles and best practices.
bility to manage multiple projects and deadlines effectively
Some experience with social media management tools and analytics platforms.
Strong understanding of various social media platforms (Instagram, Twitter, LinkedIn, YouTube) and how to create content around them
Why join us :
1. A collaborative output driven program that brings cohesiveness across businesses through technology
2. Improve the average revenue per use by increasing the cross-sell opportunities
3. A solid 360 feedback from your peer teams on your support of their goals Respect, that is earned, not demanded from your peers and manager