Job Description

Job Title :

Social Media Team Lead

Location:

P-534 Raja Basanta Roy Road, 3rd Floor, Near Southern Avenue Lake Kali Bari, beside Tyagraj Hall, Kolkata, West Bengal 700029

Experience:

3-4 years

Salary Range:

?25,000-? 30,000

About Company

MfunL is a leading healthcare digital marketing agency based in Kolkata, specializing in helping hospitals, clinics, and healthcare professionals build a strong online presence. We focus on generating patient inquiries and driving business growth through our services, including SEO, PPC, content management, social media management, graphic designing, website designing, and tailored marketing solutions for healthcare brands.

Job Summary

As a Social Media Team Lead, you will be responsible for handling the team and overseeing the execution of social media strategies. You will analyze social media metrics and create actionable insights to drive growth and engagement. Your expertise in content development, creative conceptualization, and campaign planning will ensure the success of all social media efforts across Facebook, Instagram, Youtube, LinkedIn & Pinterest

Responsibilities:

1. Team Management: Lead and manage a team of social media executives to ensure timely and efficient execution of campaigns.

2. Actionable Insights: Create actionable insights from social media metrics (Facebook, Instagram,Youtube & LinkedIn) and data to drive growth and engagement.

3. Content Strategy: Use your content development expertise to conceptualize and plan result-oriented social media campaigns.

4. Content Calendar: Develop content calendars and topic frameworks, ensuring consistent content updates across relevant social channels.

5. Metrics Definition: Define and track the most important social media metrics to measure success.

6. Content Management: Manage and oversee all social media content across Facebook and Instagram, ensuring consistency and quality.

7. Campaign Performance: Measure the success of social media campaigns and report on their effectiveness in achieving goals.

8. Trends & Technologies: Stay up to date with the latest social media trends, best practices, and technologies.

9. Social Listening Tools: Use social media listening tools to monitor brand mentions, trends, and audience sentiment.

10. Collaboration: Work with copywriters and designers to ensure content is both informative and visually appealing.

11. Cross-functional Collaboration: Collaborate with Marketing, Sales, and Product Development teams to align social media strategies with business goals.

12. Client Consultation: Consult with clients to understand their social marketing objectives and ensure their goals are met. Manage day-to-day communications, including emails and phone calls with clients.

Skills Required:

Strong verbal and written communication skills in English, with conversational proficiency in Bengali and Hindi.

Tech-savvy and AI-savvy to leverage the latest tools and technologies in social media marketing.

Proven experience in team handling and managing social media campaigns effectively.

Ability to develop creative content strategies and analyze performance data.

Qualification:

Graduate or Post-graduate in any discipline.

How to apply

If you are interested, please share your CV at [

recruitment@mfunl.in

]

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

Leave encashment Paid sick time Paid time off Provident Fund
Application Question(s):

Are you proficient in analyzing social media metrics (Facebook, Instagram) and creating actionable insights to improve engagement? Have you created and managed content calendars and strategies for social media platforms? Do you have experience using social media listening tools and staying updated with the latest trends and technologies? How many team members have you managed or mentored in your previous roles?
Education:

Bachelor's (Required)
Experience:

Social Media Team Lead: 4 years (Required)
Language:

English (Required) Hindi (Required) Bengali (Required)
Location:

Kolkata, West Bengal (Required)
Work Location: In person