We are seeking a proactive and creative Social Media Strategist to help us build meaningful connections with our audience across Email, Social Media, and WhatsApp platforms. The ideal candidate will have a deep understanding of customer behavior and engagement strategies and will be responsible for planning and executing digital marketing campaigns to boost customer interaction and loyalty.
Key Responsibilities:
Identify, research, and curate a well-segmented list of NRI influencers across Instagram and Facebook.
Categorize influencers based on niche (organic, herbal, lifestyle, Indian community, wellness, food, culture, etc.), country, audience size, and engagement rate.
Create platform-specific content strategies (Instagram + Facebook) targeted towards NRI and global audiences.
Manage daily posting, scheduling, and engagement activities.
Collaborate with designers/content writers to create engaging social posts, stories, reels, and promotional assets.
Plan and execute influencer campaigns to promote Silkrute's products, categories, and brand story internationally.
Track the performance of influencer posts, stories, and campaigns.
Plan and execute targeted Email Marketing campaigns using platforms like Klaviyo etc.
Handling Meta Retargeting Campaigns and all over Ads Manager.
Manage and grow presence across Social Media platforms (Instagram, Facebook, LinkedIn, etc.) through regular content and engagement strategies.
Handle WhatsApp Marketing campaigns using WhatsApp Business or WhatsApp API tools for customer outreach and promotions.
Segment audiences, track campaign performance, and optimize for better engagement.
Conduct audience insights and competitors' research for better strategic decisions.
Run A/B tests to find what works best and enhance engagement metrics.
Collaborate with the content and design teams to create engaging messaging and visuals.
Requirements:
Strong communication and negotiation skills.
Excellent command over Instagram and Facebook ecosystem (reels, insights, ads, algorithms.
Basic understanding of social media analytics tools.
Minimum 2 to 3 years of hands-on experience in Email Marketing, Social Media Marketing, and WhatsApp Marketing.
Proficient in tools such as Klaviyo, WhatsApp Business API, Meta Business Suite, and Meta Ads Manager etc.
Basic understanding of marketing analytics (e.g., Google Analytics, Meta Insights).
Strong written and verbal communication skills in English (Hindi is a plus).
Ability to understand customer behavior and create personalized campaigns.
Creative, organized, and detail-oriented with a problem-solving mindset.
Preferred (Not Mandatory):
Experience working in e-commerce, D2C brands, or fast-paced startups.
Should have good typing speed
Job Type: Full-time
Pay: ?20000.00 - ?35,000.00 per month
Schedule:
Day shift
2nd and 4th Saturday off
Experience:
Expected Experience : 2 - 3 years (Preferred)
Location: