Job Description

Job Overview

We are hiring a

Bangalore-based Social Media Strategist & Performance Marketing Specialist

who can independently manage social media strategy and paid advertising for business growth.

This role requires someone who understands

how to turn ad spend into revenue

, scale campaigns, and build brand presence across digital platforms.

You will be responsible for handling

real business ad budgets

and driving measurable performance outcomes.

Key ResponsibilitiesSocial Media Strategy

Plan and execute

end-to-end social media strategies

Create monthly content and growth plans aligned with business objectives Improve reach, engagement, and brand positioning Work closely with creative teams for ad creatives and content
Performance Marketing

Manage and optimize

Meta (Facebook & Instagram) ad campaigns

Handle

?5-7 lakhs business ad budget

Optimize campaigns for: ROAS Leads Sales & conversions Run A/B testing on creatives, audiences, and copies Scale winning campaigns and reduce ad wastage
Analytics & Reporting

Track performance metrics: CTR, CPA, ROAS, conversions Prepare weekly and monthly performance reports Use data insights to improve campaign results continuously
Required Qualifications

MBA (Marketing / Digital Marketing preferred)

1-3 years of relevant experience

in: Social Media Strategy Performance Marketing / Paid Ads Experience handling

live ad budgets

is mandatory
Key Skills & Keywords (ATS Optimized)

Performance Marketing Meta Ads / Facebook Ads Instagram Growth Strategy Paid Campaign Optimization ROI & ROAS Driven Marketing Audience Targeting & Retargeting Data & Analytics Focused Marketing
Salary & Incentives

Fixed Salary:

?18,000 - ?20,000 per month

Incentives:

Performance-based (linked to ad results & growth) Fast growth opportunity for high performers
Experience Level

Junior to Mid-Level (1-3 Years)

Ideal for candidates looking to grow into

senior performance roles

Social Media Strategist & Performance Marketing Specialist - Bangalore

(Meta Ads o Growth Marketing o ROI Driven)

Job Type: Full-time

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: Hybrid remote in Bengaluru, Karnataka