Job Description

Social Media Strategist - Job Requirements

Institution:

Toms College

Position Type:

Full-Time

1. Educational Qualifications

Bachelor's degree in Marketing, Mass Communication, Digital Media, Journalism, or related field. Certification in Social Media Marketing, Digital Strategy, or Content Marketing (preferred).

2. Skills & Competencies

Strong understanding of major social platforms: Facebook, Instagram, YouTube, LinkedIn, X (Twitter), and emerging channels. Ability to develop content strategies aligned with academic calendars, admissions cycles, and campus events. Experience in content creation: copywriting, basic graphic design, video editing, and storytelling. Knowledge of social media analytics tools (Meta Business Suite, Google Analytics, Hootsuite, Buffer, etc.). Creative mindset with strong attention to detail. Ability to manage deadlines and handle multiple campaigns simultaneously. Understanding of SEO, online branding, and audience engagement strategies. Strong communication and interpersonal skills to work with faculty, students, and departments.

3. Experience Requirements

1-3 years of experience managing social media accounts (preferably for educational institutions or youth-focused brands). Proven ability to grow social media presence and audience engagement. Portfolio of previous work (posts, campaigns, reels, videos).

4. Key Responsibilities

Develop and execute a comprehensive social media strategy for Toms College. Create, curate, and publish engaging daily content (posts, reels, stories, videos). Manage all official college social media channels. Coordinate with departments to highlight academic programs, events, student achievements, and campus activities. Plan paid advertising campaigns for admissions and outreach. Monitor trends in education marketing and social media algorithms. Track performance metrics and generate monthly reports. Maintain the college's online reputation and handle inquiries professionally.

5. Personal Attributes

Highly creative and adaptable. Proactive, organized, and self-driven. Passion for education, youth engagement, and brand building. Ability to represent the college's values and maintain a positive online presence.

6. Additional Requirements

Availability to cover weekend or after-hours events if required. Familiarity with photography and videography equipment (preferred). Understanding of campus culture and student communication style.
Job Type: Full-time

Pay: ?10,000.00 - ?25,000.00 per month

Work Location: In person