Job Description

Role Overview

We are looking for a

Social Media Strategist

to lead and execute content strategies across multiple platforms. The ideal candidate should be creative, data-driven, and capable of building strong digital brand presence through well-planned content calendars, campaigns, and performance analytics.

Key Responsibilities

Develop and execute social media strategies aligned with brand goals. Plan monthly/weekly content calendars for Instagram, Facebook, YouTube, LinkedIn, and emerging platforms. Collaborate with design, content, and marketing teams to produce high-quality content. Manage daily posting, engagement, and platform-specific optimization. Track performance metrics (reach, engagement, conversions) and prepare weekly/monthly reports. Conduct competitor analysis and identify trends to improve content performance. Work with influencers, creators, and internal teams for collaborations and campaigns. Optimize strategies based on analytics and audience insights. Ensure brand voice, tone, and messaging consistency across all social platforms.

Requirements

1-3+ years of experience as a Social Media Strategist, Content Strategist, or similar role. Strong understanding of social media algorithms and platform trends. Knowledge of content planning, storytelling, and audience engagement methods. Ability to analyze data and convert insights into actionable strategies. Experience using tools like Meta Business Suite, Creator Studio, Canva, Buffer, Hootsuite, etc. Excellent communication and creative thinking skills. Ability to work in a fast-paced, deadline-driven environment.

Preferred Skills (Good to Have)

Basic video editing skills (Reels/Shorts). Experience with influencer management. Understanding of paid ads (Meta & Google). Ability to write engaging captions and scripts
Job Types: Full-time, Permanent

Pay: ?45,000.00 - ?50,000.00 per month

Benefits:

Health insurance Paid sick time Paid time off Provident Fund
Application Question(s):

Do you have prior experience managing or coordinating activities for one or more brands? Have you handled direct communication with brand teams or clients in your previous roles? Have you managed or supported the execution of brand campaigns, promotions, or marketing activities? Are you experienced in coordinating with multiple teams (design, content, marketing, etc.) for brand-related tasks?
Work Location: In person