Job Description

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We are looking for a Social Media Strategist to plan, execute, and optimize social media campaigns across platforms. The role focuses on brand visibility, audience engagement, and measurable business impact.
Responsibilities:
Develop platform-wise social media strategies and content plans.
Plan and execute content calendars across platforms (Instagram, Facebook, LinkedIn, X).
Track and analyze campaign performance metrics and optimize campaigns.
Monitor trends, competitor activities, and audience behavior.
Manage social media advertisements and budget allocation.
Coordinate with design, content, and marketing teams.
Identify trends, opportunities, and competitor insights.
Manage community engagement and brand voice.
Skills:
2-4 years in social media or digital marketing.
Strong knowledge of Meta, LinkedIn, Instagram, Twitter, YouTube.
Experience with analytics tools and paid campaigns.
Excellent storytelling and communication skills.
Expertise in social media tools (Hootsuite, Meta Suite, Buffer).
Strong knowledge of algorithms and content marketing.
Trend research and branding understanding.
Educational Qualification:
Bachelor's degree in Digital Marketing, Communications, or related field.
Certifications in Social Media Marketing, Google Digital Marketing, Meta Blueprint are a plus.
Candidates with strong portfolio experience are desirable.
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Responsibilities:

Develop platform-wise social media strategies and content plans. Plan and execute content calendars across platforms (Instagram, Facebook, LinkedIn, X). Track and analyze campaign performance metrics and optimize campaigns. Monitor trends, competitor activities, and audience behavior. Manage social media advertisements and budget allocation. Coordinate with design, content, and marketing teams. Identify trends, opportunities, and competitor insights. Manage community engagement and brand voice.

Skills:

2-4 years in social media or digital marketing. Strong knowledge of Meta, LinkedIn, Instagram, Twitter, YouTube. Experience with analytics tools and paid campaigns. Excellent storytelling and communication skills. Expertise in social media tools (Hootsuite, Meta Suite, Buffer). Strong knowledge of algorithms and content marketing. Trend research and branding understanding.

Educational Qualification:

Bachelor's degree in Digital Marketing, Communications, or related field. Certifications in Social Media Marketing, Google Digital Marketing, Meta Blueprint are a plus. * Candidates with strong portfolio experience are desirable.