Job Description

Share your work with us at:

work@twobytwo.studio

We're looking for a

full-time, on-site Social Media Strategist

who will own the end-to-end strategic direction of our clients' social presence. You will ideate monthly campaigns, break them down into weekly and per-post plans, write compelling copy, and work closely with designers and editors to bring your ideas to life.

This role is for someone who blends big-picture thinking with detail-oriented execution -- someone who treats strategy as a craft.

Key Responsibilities

1. Strategy & Campaign Ideation

Develop monthly social media strategies and campaign concepts across client brands. Build narrative arcs, thematic content directions, and storytelling frameworks. Ideate formats and high-level concepts that are platform-appropriate.

2. Content Planning & Breakdown

Break campaign ideas into

weekly

and

per-post

content calendars. Define the purpose of each post (awareness, engagement, conversion, education). Recommend formats like reels, carousels, stories, statics, UGC, long-form, etc.

3. Copywriting & Micro-Writing

Write strong, scroll-stopping copy for posts, reels, scripts, hooks, CTAs, and captions. Maintain consistency with brand voice, tone, and guidelines. Collaborate with the creative team to refine copy as visuals evolve.

4. Cross-functional Coordination

Brief designers and editors with clear references, moodboards, and ideas. Ensure content is executed exactly as envisioned, with high-quality output. Review drafts, give constructive feedback, and get posts ready for publishing.

5. Research & Insights

Study competitors, trends, and audience behaviour to inform content direction. Analyse platform updates and new features to keep content fresh and relevant. Bring data-backed suggestions into monthly planning.

6. Brand & Content Management

Maintain coherent storytelling, visual identity, and tone across all platforms. Ensure alignment with client goals, positioning, and growth metrics. Proactively suggest new content pillars, series, or experiments.

7. Performance Monitoring

Track performance of posts, campaigns, and monthly calendars. Analyse what's working and what's not, and provide improvement suggestions. Present insights to the internal team to refine strategy.

Qualifications & SkillsMust-Have:

2-4 years of experience as a social media strategist, content strategist, or digital marketer. Proven experience planning content calendars for brands. Excellent copywriting skills with a strong grasp of hooks and platform psychology. Strong aesthetic sense and storytelling capability. Ability to collaborate and communicate effectively with creative teams. Comfortable working onsite in a fast-paced creative environment.

Nice-to-Have:

Experience working in creative agencies. Understanding of design/editing workflows to communicate clearly with creatives. Ability to juggle multiple brands and deadlines. Basic reporting and data interpretation skills.
Job Type: Full-time

Pay: ?15,000.00 - ?35,000.00 per month

Work Location: In person