We are looking for a skilled and strategic Social Media Strategist to lead and execute impactful social media campaigns for both our in-house brands across the Indian and US markets. This role is ideal for someone who thrives on data-driven storytelling, understands diverse audience behaviors, and knows how to align content strategy with business objectives. You'll be responsible for building a strong social presence, driving engagement, and supporting brand visibility and lead generation through intelligent content planning, timely execution, and cross-functional collaboration.
Responsibilities:
Develop and execute tailored social media strategies for both Indian and US markets to build brand presence, drive engagement, and support lead generation.
Manage and grow social media accounts across platforms like Instagram, Facebook, LinkedIn, Twitter, and others.
Plan and oversee content calendars, ensuring alignment with marketing goals, seasonal relevance, and brand tone.
Collaborate with internal teams including content creators, designers, and marketers to produce engaging and visually appealing content.
Launch and monitor social media campaigns, adjusting based on performance analytics and industry trends.
Track KPIs and engagement metrics using analytics tools; report performance insights and optimize future content accordingly.
Stay informed about platform updates, audience behaviors, and emerging trends to keep strategies innovative and relevant.
Monitor and engage with social media communities, responding to comments, messages, and inquiries to maintain a positive brand reputation.
Ensure consistency in messaging, tone, and visual style across all platforms.
Desired Skills:
Minimum 5 years of experience in social media strategy, content planning, and campaign execution.
Proven ability to plan and manage content across multiple platforms with a consistent voice and approach.
In-depth understanding of social media algorithms, engagement tactics, and community building strategies for Indian and US audiences.
Proficiency with social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics etc.).
Strong communication and creative writing skills, with the ability to tailor messaging based on platform and audience.
Experience handling multiple accounts and delivering under tight deadlines.
Strategic thinker with a hands-on attitude and results-oriented mindset.
Nice to Have
Prior experience working with US-based B2B service companies or digital agencies.
Exposure to paid social media campaigns and performance optimization techniques.
Basic knowledge of graphic design tools like Canva or Adobe Creative Suite.
Familiarity with influencer collaboration strategies or community-based marketing.
Job Type: Full-time
Pay: ₹30,000.00 - ₹80,000.00 per month
Benefits:
Health insurance
Schedule:
Day shift
Experience:
Social media marketing: 4 years (Required)
Work Location: In person
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