Job Description

###

Job Title: Social Media Marketing Specialist

Location:

Bangalore / Noida / Remote

Experience:

2-4 years

Department:

Marketing - Brand & Communications

Someone who has worked with influencers and creators and agencies is a plus.###

About the Role

At LambdaTest, we're looking for a dynamic Social Media Specialist who lives and breathes content. Someone who understands how to speak to developers, testers, and tech leaders through engaging narratives, strong brand presence, and community-focused storytelling.
If you love turning ideas into high-engagement posts, experimenting with new formats, and building vibrant online communities -- you'll feel right at home here.###

Key Responsibilities

####

Social Media Management

Own and manage LambdaTest's social media presence across LinkedIn, X, Instagram, and YouTube. Plan, execute, and schedule platform-specific content aligned with brand and business goals. Maintain a consistent posting cadence and brand tone.
####

Content Creation

Ideate and produce engaging content -- copy, reels, short videos, carousels, and threads. Collaborate with design and product teams to highlight product updates, launches, culture stories, and thought leadership.
####

Influencer & Community Engagement

Work closely with influencers, community advocates, and developer groups to expand brand reach. Drive conversations within the testing/dev community -- comments, reposts, replies, and discussions. Participate in relevant online forums and communities to amplify organic brand visibility.
####

Analytics & Insights

Use social media analytics tools to track performance, identify trends, and optimize content strategy. Provide weekly and monthly reports with insights, wins, and opportunities. A/B test formats, captions, and posting styles to refine results.
###

What You Bring

2-4 years of social media management experience in SaaS, tech, or developer-centric brands. Strong understanding of B2B and B2D audience behavior and social media dynamics. Proven ability to create thumb-stopping content (reels, videos, copy, carousels). Experience working with influencers and creators. Demonstrated track record of community engagement and building organic presence. Data-driven mindset with experience using analytics tools like Buffer, Hootsuite, Sprout, or native insights. Strong communication, creativity, and storytelling abilities.
###

Why Join LambdaTest?

Work with one of the fastest-growing SaaS companies in the testing ecosystem. Build meaningful content for a global audience of developers, testers, and tech leaders. Thrive in a creative, fast-paced, experiment-friendly environment. * Your ideas will directly influence brand visibility and community growth.