Job Description

Key ResponsibilitiesStrategy & Planning

Develop monthly and quarterly social media strategies aligned with ERRABELLY's brand goals and campaign calendar. Identify target audience segments (fashion shoppers, trend seekers, occasion buyers) and tailor content accordingly. Plan content around launches, sales, festive campaigns, influencer drops, and store promotions.

Content Creation & Curation

Create high-quality content including reels, static posts, stories, captions, and ad creatives for

Instagram, Facebook, LinkedIn, and Google Ads

. Work closely with designers, photographers, videographers, and influencers to produce premium, on-brand content. Maintain a consistent visual and tone-of-voice aligned with ERRABELLY's brand identity.

Community Management

Monitor comments, DMs, reviews, and brand mentions across platforms. Engage with followers in a timely, brand-appropriate manner to build a loyal community. Handle UGC moderation, influencer reposts, and basic crisis communication if required.

Performance Analysis & Reporting

Track and analyze performance metrics such as reach, engagement, CTR, conversions, and ROAS. Prepare weekly and monthly performance reports with actionable insights. Continuously optimize content and campaigns based on data.

Paid Social Media

Plan, execute, and optimize paid campaigns on

Meta (Instagram & Facebook), Google Ads, and LinkedIn

. Manage budgets, creatives, targeting, and A/B testing to drive sales and brand awareness. Collaborate with the marketing team to align paid strategies with website and campaign goals.

Trend & Market Awareness

Stay updated with fashion trends, reel formats, algorithm updates, and competitor activity. Identify viral content opportunities relevant to the fashion and lifestyle space.

Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, Fashion Management, or a related field.

2+ years of experience

in social media marketing (fashion, e-commerce, or lifestyle brands preferred). Strong hands-on experience with

Canva, Adobe Suite, CapCut

, or similar tools. Experience using social analytics and reporting tools such as

Instagram Insights, Meta Business Suite, Google Analytics

, Sprout Social, or Hootsuite. Proven experience running and optimizing paid social campaigns. Strong written and verbal communication skills. Creative thinker with a performance and data-driven mindset.

Preferred Assets

Certifications in

Meta Ads, Google Ads, HubSpot Inbound Marketing

. Prior experience with

fashion, apparel, or D2C brands

. Knowledge of video editing, motion graphics, and reel-first content strategy.

Why Work at ERRABELLY?

Be part of a growing fashion brand with

high creative freedom

Work closely with founders and leadership Opportunity to scale real campaigns that impact revenue Fast-paced, hands-on environment with room to grow
Job Types: Full-time, Part-time, Freelance

Pay: ?10,126.95 - ?15,000.00 per month

Expected hours: 28 per week

Benefits:

Paid time off
Work Location: Remote